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Packaging Trends

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Top 100 Branding Trends in 2024
Top 100 Branding Trends in 2024
From Fashion Doll Sodas to Personalized GenAI Packaging
2024 branding trends combine technology, creativity, and nostalgia to engage consumers in innovative ways. From hyper-personalized packaging to bold collaborations, these trends redefine customer... MORE
Elevated Easter Treat Lineups
Elevated Easter Treat Lineups
The Mars Wrigley Easter 2025 Range is Packed with New Treats
The Mars Wrigley Easter 2025 range has been shown off by the brand well ahead of the springtime as part of the brand’s initiative to maximize seasonal opportunities for retailers and shoppers... MORE
Holiday-Ready K-Beauty Collections
Holiday-Ready K-Beauty Collections
TIRTIR Offers a Series of Delightful Holiday Gift Sets
TIRTIR, a well-regarded brand in the K-beauty scene, offers a series of holiday gift sets that cater to beauty enthusiasts seeking high-quality skincare and makeup products. The brand has released... MORE
Reduced Plastic Paint Packaging
Reduced Plastic Paint Packaging
The Valspar 'BetterTub' Has at Least 40% Recycled Plastic
The Valspar ‘BetterTub’ premium paint tub is a more sustainable packaging being launched by the brand in the UK to help make home decor updates a little more eco-friendly. The paint... MORE
Recycle-Ready Packaging Solutions
Recycle-Ready Packaging Solutions
APC's Sustainable Packaging Portfolio Continues to Expand
The RE Sustainable Packaging Portfolio from American Packaging Corporation (APC) represents a significant advancement in high-performance, recyclable paper packaging. This portfolio includes new... MORE
Giant Serving Cereal Packaging
Giant Serving Cereal Packaging
Great Grains Raisins, Dates, and Pecans Cereal Comes in a New Box
The Great Grains Raisins, Dates, and Pecans Cereal from Post Consumer brands is making its way to retailers in a new serving size that will come as welcome news to those who like to shop in bulk.... MORE
Holiday-Themed Cannabis Campaigns
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
Green Dot Labs is celebrating a decade of cannabis cultivation and extraction excellence with its ‘Holidaze: Light Up the Season’  campaign. This initiative combines an exclusive... MORE
Parisian-Inspired Luxury Skincare Lines
Parisian-Inspired Luxury Skincare Lines
clé de peau Beauté Presents City of Dreamlight
The clé de peau Beauté 2024 City of Dreamlight Holiday Collection offers a luxurious selection of makeup and skincare products, all packaged in designs inspired by Parisian landmarks. This limited-... MORE
Modern Health-Conscious Product Deevlopment
Modern Health-Conscious Product Deevlopment
Hain Celestial Opened Its Innovation Experience Center
Hain Celestial’s newly inaugurated facility — the Innovation Experience Center — represents a strategic step forward for the company in developing health-conscious products that meet modern... MORE
Football-Themed Cereal Packaging
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
This new General Mills football packaging is a limited-edition version of the company’s various box styles that each put football-themed updates in the spotlight to coincide with the season.... MORE
Premium Timeless Mary Janes
Premium Timeless Mary Janes
OTW by Vans and Beatrice Domond Join on an Exclusive Range
OTW by Vans joins forces with Beatrice Domond on a new style: the Vans Mary Jane DS is made as a nod to Beatrice’s style and her personal career rooted in skateboarding. The silhouette takes a... MORE
Next-Gen Clean Haircare
Next-Gen Clean Haircare
Eva NYC's Brand Renovation Introduces Future-Conscious Premium Packaging
Eva NYC, a brand trusted for its science-backed, clinically proven and mindfully made haircare, recently introduced a brand renovation with future-conscious innovations.   “Eva NYC’... MORE
Color-Centric Beauty Packaging
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
In celebration of Pantone naming Mocha Mousse as the 2025 Color of the Year, skincare and makeup packaging provider Lumson launched the Absolute collection. Consisting of seven glass bottles in a... MORE
Recyclable Potato Packaging Trays
Recyclable Potato Packaging Trays
The PaperSeal Shape Tray Has Arrived in Spain for Potatoes
Graphic Packaging International and Elaborados Naturales have teamed up to transform chilled potato packaging using a greener alternative. Applicable for microwave, oven, and air fryer use, the new... MORE
Air Fryer-Friendly Product Packaging
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
The PaperSeal Shape paperboard tray has been created by Graphic Packaging International in partnership with Elaborados Naturales as a packaging solution targeted towards the chilled potato product... MORE
Soy Sauce-Inspired Hand Creams
Soy Sauce-Inspired Hand Creams
The Lunch Charm Hand Cream is Infused with Soybean Seed Extract
The Lunch Charm Hand Cream has been created by Heso Productions in Japan as a somewhat peculiar personal care product that will provide consumers with a takeout-inspired way to keep their hands... MORE
Timeless Holiday Apparel Collections
Timeless Holiday Apparel Collections
Edward Fraiser Clothing Has Launched a Holiday Collection
Edward Fraiser Clothing’s holiday apparel collection is designed to combine festive elegance with timeless luxury. With a focus on sophisticated craftsmanship, the capsule features a curated... MORE
Branded Festive-Themed Experiences
Branded Festive-Themed Experiences
MONOPOLY DREAMS™ Hong Kong is Running from December 21
MONOPOLY DREAMS™ Hong Kong is offering festive-themed experiences for the holiday season. The event is tailored for families, friends, and fans of the iconic board game. Running from December 21,... MORE
Fresh Broccoli Packaging Solutions
Fresh Broccoli Packaging Solutions
StePacPPC Developed Green Packaging for Produce Shippers
StePacPPC has introduced green packaging solutions to “replace traditional ice-filled polystyrene and waxed carton boxes for transporting fresh broccoli and other vegetables over long distances;... MORE
Valentine's Day Granola Bars
Valentine's Day Granola Bars
Quaker Chewy Limited-Edition Valentine Minis are Ready to Hand Out
Quaker Chewy Limited-Edition Valentine Minis have been announced by the brand just ahead of Valentine’s Day season to provide consumers with the perfect option to pick up ahead of card... MORE
Shopping Basket Voting Systems
Shopping Basket Voting Systems
WWF Japan Engages Shoppers on Sustainability in a Novel Way
The Shopping Basket Voting system by WWF Japan is an innovative initiative aimed at promoting sustainable consumer behavior while fostering direct communication between supermarkets and shoppers.... MORE
Tropical Child-Focused Beverages
Tropical Child-Focused Beverages
Good2grow Expands Its BIGGER Juice Line with Paradise Punch
good2grow’s introduction of the Paradise Punch flavor to its expanding BIGGER juice line offers a new tropical twist for children’s beverages. Featuring a blend of cherry, strawberry, and... MORE
Globally Inspired Nut Snacks
Globally Inspired Nut Snacks
Octonuts Focuses on Cashew-Based Snacks and Butters
Octonuts’ latest product launch focuses on expanding the appeal of cashew-based snacks and butters by offering bold, globally inspired flavors. With options like Chili Crisp and Creme Brule... MORE
Carbon Labelling Tools
Carbon Labelling Tools
Sysco GB Partners with Nutritics to Deliver Carbon Insights to Brakes
Sysco GB has teamed up with Nutritics to launch ‘Foodprint,’  an innovative carbon measurement and labeling tool. Designed to help businesses track and communicate the environmental... MORE
Carbon Footprint Packaging Insights
Carbon Footprint Packaging Insights
Quorn Introduces Carbon Footprint Labelling for its Products
Quorn is stepping up its commitment to sustainability by sharing carbon footprint data for 60% of its product range, giving consumers a clearer picture of the environmental impact behind their food.... MORE