Great Grains Raisins, Dates, and Pecans Cereal Comes in a New Box
Michael Hemsworth — December 22, 2024 — Lifestyle
References: postconsumerbrands & snackandbakery
The Great Grains Raisins, Dates, and Pecans Cereal from Post Consumer brands is making its way to retailers in a new serving size that will come as welcome news to those who like to shop in bulk. The product now comes in a Giant Size box option that features 25-ounces of cereal inside and is thus perfect for families or shoppers on the hunt for greater value. The cereal is headed to Publix, Ahold and Hannaford retailers starting January 1, 2025 when shoppers can pick it up for $7.49.
Brand Manager Nikole Vargas commented on the new Great Grains Raisins, Dates, and Pecans Cereal size saying, "Great Grains is a fan-favorite cereal because it's packed with a trio of real ingredients and whole grains. With sweet raisins, delicious dates and crunchy pecans—it’s a cereal that kicks the day off with a fast and flavorful start. To give Great Grains fans more of the cereal they love, we’re introducing a new, 25-oz Giant Size of Great Grains Raisin Date Pecan, so they can enjoy their favorite cereal every morning without countless trips to the grocery store."
Image Credit: Post Consumer Brands
Brand Manager Nikole Vargas commented on the new Great Grains Raisins, Dates, and Pecans Cereal size saying, "Great Grains is a fan-favorite cereal because it's packed with a trio of real ingredients and whole grains. With sweet raisins, delicious dates and crunchy pecans—it’s a cereal that kicks the day off with a fast and flavorful start. To give Great Grains fans more of the cereal they love, we’re introducing a new, 25-oz Giant Size of Great Grains Raisin Date Pecan, so they can enjoy their favorite cereal every morning without countless trips to the grocery store."
Image Credit: Post Consumer Brands
Trend Themes
1. Bulk Buying Revolution - The shift towards giant serving sizes in cereal packaging reflects a broader consumer trend favoring bulk purchases to maximize value and reduce shopping frequency.
2. Value-based Packaging - Expanding packaging options to offer larger sizes caters to a growing demand for products that provide greater value and convenience for cost-conscious families.
3. Ingredient Transparency Focus - Highlighting the use of real ingredients like raisins, dates, and pecans taps into a consumer desire for transparency and quality in packaged food products.
Industry Implications
1. Food Retail - The move to larger serving sizes positions food retailers to attract budget-minded shoppers looking for convenient solutions without frequent store visits.
2. Packaging Innovation - Companies in the packaging industry are poised to support food brands by developing eco-friendly and cost-efficient large packaging formats that meet consumer needs.
3. Grocery Wholesale - As bulk buying becomes more popular, grocery wholesalers can capitalize on this trend by offering competitive pricing on large packaging options.
7.4
Score
Popularity
Activity
Freshness
