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Top 100 Hair Trends in 2023

From 7-Second Hair Rinses to Mullet-Only Salons

— January 21, 2024 — Fashion
The top 2023 hair trends treated consumers to innovative hair care products like seven-second hair rinses, problem-solving microdart patches for ingrowns, and cutting-edge appliances for scalp support and specific hair types.

Beyond their usual shampoos, conditioners and styling products, consumers are reaching for all-in-one, multi-benefit treatments like EVA NYC's Magic Mane 10-in-1 Shine Mask and DevaCurl's Mist of Wonders, a leave-in curl spray that boasts 12 benefits.

Additionally, consumers with all hair types are streamlining their hair care routines with pre-wash treatments, no-rinse balms and in-shower hair glosses to effortlessly enhance the health and shininess of their strands.

Read what’s next in the world of hair care with Trend Hunter’s 2024 Trend Report.
7.8
Score
Popularity
Activity
Freshness
98
Rapid Damage Repair Haircare
Rapid Damage Repair Haircare
Wella's Ultimate Repair Miracle Hair Rescue Replenishes in 90 Seconds
<
97
Hair-Nourishing Protein Creams
Hair-Nourishing Protein Creams
Miribel Naturals' Powerhouse Protein Cream Revitalizes the Hair
<
96
Gentle Plant-Based Haircare
Gentle Plant-Based Haircare
Innersense's Clarity Hairbath and Conditioner Soothe and Comfort
<
95
Prickly Pear-Infused Hair Serums
Prickly Pear-Infused Hair Serums
The Replenish Ceramides + Blueberry Barrier Repair Serum Launched
<
94
Stem Cell Scalp Serums
Stem Cell Scalp Serums
Act+Acre's Scalp Growth Serum Features 2% Swiss Apple Stem Cells
<
93
Replenishing Overnight Hair Serums
Replenishing Overnight Hair Serums
Aveda's 99% Naturally Derived Serum Was Inspired by Skincare
<
92
Clean Botanical Shampoos
Clean Botanical Shampoos
The Roz Foundation Shampoo is Powered by Simple Strengthening Ingredients
<
91
10-in-1 Leave-in Conditioners
10-in-1 Leave-in Conditioners
Andrew Fitzsimons' Versatile Leave-in Conditioner Protects the Hair
<
90
Nourishing Hair Gels
Nourishing Hair Gels
Ceremonia's Clean Hair Gel with Pequi Oil Boosts Shine & Reduces Frizz
<
89
Minimal-Ingredient Dandruff Shampoos
Minimal-Ingredient Dandruff Shampoos
Head & Shoulders BARE is Made with Just Nine Ingredients
<
88
Beautifying Rice Water Tonics
Beautifying Rice Water Tonics
Inala's Triple Threat Tonic is a Multi-functional Skincare Product
<
87
Intensely Hydrating Hair Treatments
Intensely Hydrating Hair Treatments
Joico Canada's K-Pak Intense Hydrator Treatment is Luxurious
<
86
Metal Detox Concentrated Oils
Metal Detox Concentrated Oils
L’Oréal Professionnel Metal Detox Concentrated Oil Will Launch Feb 1
<
85
Piña Colada-Inspired Beauty Collections
Piña Colada-Inspired Beauty Collections
WEN Hair & Body and Chaz Dean Introduce a New Playful Line
<
84
Creator-Backed Brand Expansions
Creator-Backed Brand Expansions
Brad Mondo’s Xmondo Hair Color Line Expands to Sally Beauty Stores
<
83
Opulent Parisian Haircare Collections
Opulent Parisian Haircare Collections
Guerlain Launches its First Commercial Haircare Line
<
82
Health-Boosting Hair Volumizers
Health-Boosting Hair Volumizers
This Hair Volumizer Features Innovative Non-Drying Technology
<
81
Annatto Hair Oils
Annatto Hair Oils
British M's Annatto-Based Hair Oil Adds Nourishment, Strength & Shine
<
80
10-in-1 Hair Masks
10-in-1 Hair Masks
EVA NYC's Magic Mane Shine Mask is Hydrating, Detangling and More
<
79
Protective Hair Gel Glosses
Protective Hair Gel Glosses
Bread's Hair-Gel Locks in Natural Coily, Wavy and Curly Patterns
<
78
Growth-Boosting Hair Masks
Growth-Boosting Hair Masks
This Deep Conditioning Hair Mask Helps to Support Healthy Hair Growth
<
77
Renewing Rosemary Haircare
Renewing Rosemary Haircare
This Camille Rose Collection Focused on the Benefits of a Healing Herb
<
76
Wellness Haircare Brands
Wellness Haircare Brands
The FREEWELL Power Gloss is a Revolutionary Hair and Scalp Treatment
<
75
Wavy Haircare Systems
Wavy Haircare Systems
Rhyme & Reason's Three-Step Wave Regime Supports an Underserved Hair Type
<
74
Thin Hair-Friendly Haircare
Thin Hair-Friendly Haircare
Ceremonia Introduces the 'Weightless' Shampoo and Conditioner Duo
<
73
Low-Maintenance Leave-In Treatments
Low-Maintenance Leave-In Treatments
Briogeo's Science-Backed Leave-In Visibly Improves Split Ends
<
72
Silver Hair-Inspired Brands
Silver Hair-Inspired Brands
SILVERING is a New Women-Owned Canadian Beauty Brand
<
71
Mullet Haircut Giveaways
Mullet Haircut Giveaways
Fritos and Floyd's Barbershop is Offering 1,000 Free Mullet Haircuts
<
70
Tea-Scented Back Waxes
Tea-Scented Back Waxes
Twisted Tea Created Wax That Smells Like Its Original Hard Iced Tea
<
69
Microneedling Scalp Pens
Microneedling Scalp Pens
Seleia's Scalp Luxe ST Delivers Active Ingredients Straight to the Scalp
<
68
Reconciliation-Focused Brand Campaigns
Reconciliation-Focused Brand Campaigns
Lush is Introducing the Limited-Edition #92 Shampoo Bar
<
67
Skincare-Inspired Haircare
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
<
66
Purple Toning Solid Shampoos
Purple Toning Solid Shampoos
Kitch Created a World-First Toning Solid Shampoo with Biotin
<
65
Skin-Caring Hair Brands
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
<
64
Updated Haircare Product Lines
Updated Haircare Product Lines
Tresemmé Unveils its New Packaging Design and Formula
<
63
Limited-Edition Haircare Tools
Limited-Edition Haircare Tools
LADUORA Debuted the Pink Peony DUO, a Pod-Based Hair & Scalp Device
<
62
Shampoo Bar Concepts
Shampoo Bar Concepts
The Shampoo Bar by Lush Offers Wash and Style Services
<
61
Data-Driven Hair Health Platforms
Data-Driven Hair Health Platforms
OurX Delivers Personalization to Textured Hair Consumers
<
60
Usable Human Hair Materials
Usable Human Hair Materials
Green Salon Collective is Revolutionizing the Biomaterial World
<
59
Self-Adjusting Hair Removal Devices
Self-Adjusting Hair Removal Devices
The Foreo Peach 2 is a Powerful, Fast Hair Removal Solution
<
58
Co-Branded Blond Hair Care Kits
Co-Branded Blond Hair Care Kits
The Blondme x Barbie Collection Helps Fans Achieve Classic Looks
<
57
Concentrated Leave-On Hair Serums
Concentrated Leave-On Hair Serums
Briogeo's Destined for Density™ Peptide Hair Serum is Powerful
<
56
Waterless Conditioner Drops
Waterless Conditioner Drops
Concentrated Conditioner Drops Take the form of Water-Free Tablets
<
55
Moisturizing Haircare Lines
Moisturizing Haircare Lines
Moroccanoil Launches the New Airy Moisture Haircare Line
<
54
Botanical Sulfate-Free Haircare
Botanical Sulfate-Free Haircare
Yves Rocher Launches Six New Haircare Lines for Every Hair Need
<
53
Nutrition-Focused Hair Brands
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
<
52
Haircare Influencer Ads
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
<
51
Natural Haircare Collaborations
Natural Haircare Collaborations
SELV Rituel & Salon Chez Marcus Debut Nourishing Haircare Products
<
50
AI Hair Analysis Tech
AI Hair Analysis Tech
MYAVANA Debuted the Future of Hair Care at CES 2023
<
49
Hair Loss-Focused Haircare
Hair Loss-Focused Haircare
XYON Health Boasts a Line of Over-the-Counter Hair Loss Solutions
<
48
Vegan Haircare Pop-Ups
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
<
47
Reparative Haircare Dupes
Reparative Haircare Dupes
Oladupé Highlights the Original Olaplex's Inimitable Formula
<
46
Volume-Boosting Haircare Formulas
Volume-Boosting Haircare Formulas
JVN's Embody Volumizing Foam Presents the Ultimate Frizz Control
<
45
7-Second Hair Rinses
7-Second Hair Rinses
This Post-Shampoo Hair Rinse Works Fast to Transform Hair
<
44
One-Day Hair Color Kits
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
<
43
CBD Self-Care Brands
CBD Self-Care Brands
MeMeMe is a Gender-Neutral CBD Brand with a Focus on Gen Z
<
42
Experiential Mental Well-Being Events
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
<
41
Skin-Caring Anti-Dandruff Haircare
Skin-Caring Anti-Dandruff Haircare
Kérastase's Symbiose Line Forms a Complete Scalp Care Routine
<
40
Bond-Building Hair Boosters
Bond-Building Hair Boosters
Unbreakable Bonds Mixing Drops Add Strengthening Properties to Stylers
<
39
Smoothing Compact Hair Dryers
Smoothing Compact Hair Dryers
The CHI VIBES So Smooth Hair Dryer Launched in Time for Fall
<
38
Squeezable Anti-Dandruff Products
Squeezable Anti-Dandruff Products
Head & Shoulders Debuts an Anti-Dandruff Shampoo in a New Bottle
<
37
Curl-Enhancing Hair Oils
Curl-Enhancing Hair Oils
4U by Tia's Multi-use Hair Oil Features a Patented Silicone Alternative
<
36
Vegan Keratin Hair Care
Vegan Keratin Hair Care
Babe Original Introduces Glossy Rinse Just in Time for Summer
<
35
Hair Volumizing Tools
Hair Volumizing Tools
VOLOOM Generates Enduring Volume and Structure
<
34
Celebrity-Backed Hair Masks
Celebrity-Backed Hair Masks
Florence by Mills' Mane Character Vibes Hydrating Hair Mask Heals Ends
<
33
Massaging Scalp Cleansers
Massaging Scalp Cleansers
Drybar's Crown Tonic Pre-Shampoo Packaging Has Built-In Soft Spikes
<
32
Thickening Hair Patches
Thickening Hair Patches
The Superpower Thickening Hair Patches Fight Thinning at the Temples
<
31
Vinegar Hair Rinses
Vinegar Hair Rinses
Hip Chic Boasts Two Innovative Hair Rinses, Powered by Apple Cider Vinegars
<
30
Oil Control Haircare Collections
Oil Control Haircare Collections
Oribe's Serene Scalp Oil Control Range Addresses a Common Concern
<
29
Compact Face Shavers
Compact Face Shavers
The Handyman by Manscaped is a Foil Shaver for Grooming on the Go
<
28
Mullet-Only Salons
Mullet-Only Salons
Foxy Bingo Opened Dirty Gertie’s Mullet Salon for a Limited Time
<
27
Wet-to-Dry Hair Straighteners
Wet-to-Dry Hair Straighteners
The Dyson Airstrait™ Has No Hot Plates for No Heat Damage
<
26
Stem Cell Shampoos
Stem Cell Shampoos
Act+Acre's Scalp-Supporting Shampoo Features Caffeine & Swiss Apple Stem Cells
<
25
Fibrous Hair Masques
Fibrous Hair Masques
The EverPure Simply Clean Elastic-Fiber Masque Makes a Web of Moisture
<
24
Hair Removal Handsets
Hair Removal Handsets
The Ulike AIR3 Simplifies Stubborn Hair Removal
<
23
Intensely Hydrating Hair Masks
Intensely Hydrating Hair Masks
JVN's New Intense Hydration Mask is Soothing and Effective
<
22
Tribute-Paying Skincare Releases
Tribute-Paying Skincare Releases
Yves Rocher Celebrates the Anniversary of Its Monoï Collection
<
21
Workout-Specific Haircare Series
Workout-Specific Haircare Series
Ahimsa Haircare Boasts a Range of Targeted Haircare Formulas
<
20
Gilded Hair Collections
Gilded Hair Collections
Zara Hair's Debut Collection Shares Gold-Themed "Makeup for Hair"
<
19
Thickening Scalp Serums
Thickening Scalp Serums
This Targeted Scalp Serum Supports Menopausal Women
<
18
Ingrown Microdart Patches
Ingrown Microdart Patches
Fur Created an Ingrown Hair Innovation That Clears Bumps in Hours
<
17
Ceramide Hair Serums
Ceramide Hair Serums
Common Heir Debuted the 2% Ceramide Barrier Boost Serum
<
16
Glassy-Smooth Hair Sprays
Glassy-Smooth Hair Sprays
The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
<
15
Inclusive Gaming Hairstyles
Inclusive Gaming Hairstyles
Sims 4 Growing Together Features Black Hairstyles by Lacy Redway
<
14
Hair Density-targeting Men's Ranges
Hair Density-targeting Men's Ranges
Jack Black Expands Its Men's Hair Care Collection
<
13
Honey-Powered High-Performance Haircare
Honey-Powered High-Performance Haircare
COCO & EVE Launch the Youth Revive Collection
<
12
Nourishing Hair Growth Kits
Nourishing Hair Growth Kits
Noughty Haircare's 'Get Set, Grow' Kit Boasts 97% Natural Ingredients
<
11
Rice Water Haircare Treatments
Rice Water Haircare Treatments
INALA's Power Potion Contributes to Scalp and Hair Health
<
10
All-Natural Scalp Serums
All-Natural Scalp Serums
The A22 Biotin Boost Hair + Scalp Serum Has 100+ Proven Actives
<
9
Multifunctional Clean Deodorants
Multifunctional Clean Deodorants
Ingrown Deodorant Targets Sweat, Hair and Discoloration
<
8
Rosemary-Infused Haircare
Rosemary-Infused Haircare
Carter+Jane's ScalpFix is Jam Packed with Rosemary Oil and Water
<
7
Curl-Focused Blow Dryers
Curl-Focused Blow Dryers
Tracee Ellis Ross Debuts a New Hair Dryer Under PATTERN Beauty
<
6
Smart Scalp Care Devices
Smart Scalp Care Devices
Dr. Finger Volume Booster ver. 2.0 is a CES 2023 Beauty-Tech Innovation
<
5
Micro-Misting Hair Loss Devices
Micro-Misting Hair Loss Devices
The Rootique DUO Finely Spreads Hair Tonic Over the Scalp
<
4
Innovative Hair Dryers
Innovative Hair Dryers
COSHARE Superflow1 Hair Dryer is Powerful and Adjustable
<
3
Molecular Repair Hair Oils
Molecular Repair Hair Oils
K18's Hair Oil Boosts Shine While Reducing Damage & Frizz
<
2
Cheeky Anti-Dupe Haircare
Cheeky Anti-Dupe Haircare
Olaplex Dupes the Dupers on Tiktok with Oladupé
<
1
Anti-Shedding Hair Oils
Anti-Shedding Hair Oils
Mielle Expands Sea Moss Collection with an Anti-Shedding Scalp & Hair Oil
<