These Ksubi Black Braided Sweaters are a Breath of Fresh Air
Summer Luu — September 18, 2010 — Fashion
References: oaknyc & highsnobette
These Ksubi black braided sweaters are definitely pieces that you'll want to look out for.
Long-sleeved and knit, these sweaters are very cozy and great for fall. It is the backs of these Ksubi black braided sweaters however, that are truly unique. Surely an eye-catcher, these backless pieces will guarantee plenty of stares as you strut down the streets in style. Check out the featured gallery and see this interesting piece.
Implications - Contemporary consumers are consistently bombarded with a variety of products, so companies must use shocking advertising tactics in order to stand out. Using elements of sexual appeal is a great way to garner this attention; however, companies must maintain a standard of class to retain a high reputation.
Long-sleeved and knit, these sweaters are very cozy and great for fall. It is the backs of these Ksubi black braided sweaters however, that are truly unique. Surely an eye-catcher, these backless pieces will guarantee plenty of stares as you strut down the streets in style. Check out the featured gallery and see this interesting piece.
Implications - Contemporary consumers are consistently bombarded with a variety of products, so companies must use shocking advertising tactics in order to stand out. Using elements of sexual appeal is a great way to garner this attention; however, companies must maintain a standard of class to retain a high reputation.
Trend Themes
1. Backless Fashion - Fashion brands can innovate by incorporating backless designs into their clothing lines.
2. Knitwear with a Twist - Fashion brands can disrupt the traditional knitwear market by adding unique design elements like braiding and cut-outs.
3. Shockvertising - Brands can gain attention by using bold or unconventional advertising tactics while still maintaining a certain level of class.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating unique design elements and using bold advertising to stand out.
2. Textile Manufacturing - Textile manufacturers can adapt to the demand for unique designs by experimenting with new knitting techniques.
3. Marketing and Advertising - Marketing and advertising firms can offer innovative and unconventional approaches to help brands stand out in a crowded market.
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