“I Can't Afford to Heart NY”
Cecilia Biemann — November 14, 2008 — Fashion
It seems that the credit crunch has not only affected retail fashion trends, it has now even found its way into fashion design.
A comment on these turbulent financial times, this clever hack of the iconic “I heart NY” t-shirt reads: ‘I can’t afford to heart NY.’
Will we be spotting these on Wall Street soon?
Implications - There is no question that a recession can create sour attitudes among consumers. Feeling helpless, many are turning to items that give them a voice. One area is fashion -- ironic apparel that pokes fun at the recession and a person's own inability to afford certain goods. Donning such apparel can help alleviate the melancholy feelings brought on by economic turmoil.
A comment on these turbulent financial times, this clever hack of the iconic “I heart NY” t-shirt reads: ‘I can’t afford to heart NY.’
Will we be spotting these on Wall Street soon?
Implications - There is no question that a recession can create sour attitudes among consumers. Feeling helpless, many are turning to items that give them a voice. One area is fashion -- ironic apparel that pokes fun at the recession and a person's own inability to afford certain goods. Donning such apparel can help alleviate the melancholy feelings brought on by economic turmoil.
Trend Themes
1. Ironic Apparel - Opportunity for fashion brands to create ironic apparel that pokes fun at the recession and economic turmoil, providing consumers with a way to express their feelings.
2. Recession-inspired Designs - Potential for designers to create recession-inspired designs that reflect the current financial climate, offering a unique and relevant fashion statement.
3. Social Commentary Fashion - Growing trend of fashion as a means for social commentary, allowing individuals to express their views on the credit crunch and economic challenges through clothing.
Industry Implications
1. Fashion - The fashion industry can leverage the credit crunch trend by creating apparel that resonates with consumers during times of economic uncertainty.
2. Retail - Opportunity for retailers to tap into the demand for credit crunch-inspired merchandise by offering a range of products that reflect the current financial climate.
3. Design - Designers can explore the credit crunch theme in their creations, providing a unique perspective and attracting consumers looking for recession-inspired designs.
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