Dolce and Gabbana 2009 Cruise Campaign
lourdes sanchez bayas — November 3, 2008 — Fashion
References: thefashionspot & frillr
The Dolce and Gabbana Cruise 2009 campaign, which was shot by Mario Testino, seems to have a water and sun-themed taste to it.
As usual, D & G displayed it’s overcrowded set with models Julian Hennig (seen in a pink jacket), Govan Baird (sitting, wearing a pinkish polo) Jonas Kesseler, Catherine McNeil and Maryna Linchuk.
Veteran model Claudia Schiffer made an appearance in the campaign as she cavorted with the eclectic crowd in a very strange beach scene. Schiffer was featured sitting on a beach bench wearing a black skirt with her legs wide open. Schiffer was also photographed tanning alone. The peculiar beach scene also featured two women dressed completely in black, and a big crowd of overly tanned people.
As for the cruise scenes, the models wore evening gowns which had a predominant color palette of soft pink and black with a patent leather shine to it.
As usual, D & G displayed it’s overcrowded set with models Julian Hennig (seen in a pink jacket), Govan Baird (sitting, wearing a pinkish polo) Jonas Kesseler, Catherine McNeil and Maryna Linchuk.
Veteran model Claudia Schiffer made an appearance in the campaign as she cavorted with the eclectic crowd in a very strange beach scene. Schiffer was featured sitting on a beach bench wearing a black skirt with her legs wide open. Schiffer was also photographed tanning alone. The peculiar beach scene also featured two women dressed completely in black, and a big crowd of overly tanned people.
As for the cruise scenes, the models wore evening gowns which had a predominant color palette of soft pink and black with a patent leather shine to it.
Trend Themes
1. Water and Sun-themed Campaign - Opportunity for innovative marketing campaigns that incorporate water and sun elements to create a unique and engaging brand experience.
2. Pink and Black Color Palette - Potential for fashion brands to capitalize on the trend of combining pink and black in their designs, creating visually striking and on-trend collections.
3. Eclectic and Overly Tanned Theme - Room for disruptive innovation in the beauty and cosmetic industry by embracing diverse beauty standards and challenging societal norms around tanning.
Industry Implications
1. Fashion - The fashion industry can explore the pink and black color palette trend to create bold and eye-catching designs.
2. Beauty and Cosmetics - Opportunity for beauty brands to disrupt the market by promoting diverse beauty standards and offering products that cater to various skin tones and preferences.
3. Marketing and Advertising - Marketing professionals can leverage the water and sun-themed trend to create immersive campaigns that captivate consumers and differentiate their brands.
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