Courtney Scharf
Chief Client Officer
Toronto, ON · Member since Mar 2012
878Published Articles
1.9MArticle Views
Featured Ideas
Podium-Inspired Razor Campaigns
The Gillette 'Step Up for Gold' Stunt Integrates Olympic FeverOlympic-Inspired Advertising — Opportunities for brands to leverage the excitement and energy of the Olympic Games in their advertising campaigns.Remixed Sandwich Desserts
The Fluffernutter Donut from Dough is DelectableHybrid Desserts — Creating unique and delicious combinations of traditional desserts and other food items presents opportunities for innovative and exciting new treats.Glittery Americana Manicures
The Rookie Mag 'Fourth of July' Nail Tutorial is Patriotic and GlamFourth of July Manicures — Opportunity for nail salons and beauty brands to offer unique manicure designs and techniques for patriotic celebrations.Full-Frontal Beach Gear
The 'Dick Towel' is a Hilarious Novelty PieceNovelty Towels — The 'Dick Towel' is just one example of a market for novelty towels with bold and daring designs.Staggeringly Misplaced Animal Scupltures
Adrián Villar Rojas's Beached Whale Statue is StrikiProvocative Sculptures — Creating sculptures that challenge viewers' perceptions and evoke strong emotions.Ombre Kicks
Converse's New Dip-Dye Chuck Taylors are Colorful and RelaxedOmbre Trend — Opportunity for brands to incorporate ombre designs into their products for a colorful and relaxed aesthetic.Blackout Gallery Illuminators (UPDATE)
The Olafur Eliasson 'Little Sun' Brightens the Tate ModernSustainable Art — The Olafur Eliasson 'Little Sun' showcases the potential for incorporating sustainable principles into art installations.Dramatic Review Renditions
These Dramatic Yelp Readings Deserve Five StarsWeb Series Dramatic Readings — Creating web series of dramatic readings based on Yelp reviews can engage and entertain audiences by highlighting the ridiculous and over-emotional nature of some reviews.iPhone-Centered Music Videos
Youtube User MysteryGuitarMan Premieres ‘We Are Young' ViiPhone-Centered Music Videos — Opportunity to create innovative music videos using iPhones as the central focus, combining visual and audio elements in a unique and captivating way.Fat-Burning Olympian Guidelines
The Olympic Athlete Calorie Infographic Details ExertionCaloric Exertion — Opportunities for developing innovative fitness programs and products that optimize caloric burn during different activities.Dizzying Camcorder Campaigns
The 'GoPro BacPac' Campaign Video Features Ryan ShecklerViral Marketing — The 'GoPro BacPac' campaign's viral video showcases the potential of leveraging social media to reach a wide audience.Capital Punishment Stats
The 'Death Penalty' Infographic Details Prevailing AttitudesChanging Attitudes — Capturing the evolving opinions surrounding capital punishment presents opportunities for organizations to explore alternative methods of punishment and rehabilitation.Q&A with Courtney
What's your favorite accomplishment?
Presenting at Future Festival.
How do you define cool?
It's difficult to define, but you know it when you see it.
What is your secret to uncovering trends?
Experiencing innovation first-hand.
What do you enjoy most about Trend Hunter?
The wide range of contributors sets TH well ahead of sites of its kind. The pace is remarkable.
How do you reset to be creative?
Music.
What inspires or excites you?
Work that shows a great deal of passion and effort.