Courtney Scharf
Chief Client Officer
Toronto, ON · Member since Mar 2012
878Published Articles
1.9MArticle Views
Featured Ideas
Glamorously Golden Sneakers
Kenneth Courtney's 'Indulgences No. 5' Sneakers Have the Midas TouchLuxury Fashion — The trend of creating high-end, luxury fashion items with unique and extravagant materials presents an opportunity for disruptive innovation in the fashion industry.
Whimsical Throwback Branding
The 'Cool Culinaria' Blog Collects Old Diner GraphicsVintage Branding — Opportunity for businesses to incorporate a nostalgic aesthetic into their branding and marketing campaigns.
Unflattering Screenshot Blogs
Freeze Frame Faces Proves Timing is EverythingUnflattering Screenshot Blogs — Creating platforms that collect and showcase unflattering screenshots of celebrities and popular figures, providing entertainment and humor for online audiences.
Pop-Up Book Art
Artist Thomas Allen Creates Amazing 3D Artwork Out of ClassicsCut-Book Illustration Art — The trend of cut-book illustration art is disrupting traditional book art and providing an opportunity for artists to create unique 3D artwork.
Coordinated Literature Blogs
The Matchbook.nu Site is Perfectly ExecutedLiterature-themed fashion — The success of the Matchbook.nu blog showcases the potential for creating coordinated fashion items, such as bikinis and one-piece swimsuits, based on the titles of famous literature works.
Bearded Celeb Journalists
High-Ranking Members of the News World Get a Hairy MakeoverFacial Hair Frenzy — Journalists' trendy beards are garnering attention and becoming a viral sensation, creating opportunities for grooming and beauty brands to create specific products for this new craze.
Patriotic Sporting Flowcharts
The 'Are You Watching the Olympics' Chart is HilariousSatirical Guides — There is an opportunity for creating satirical guides for various topics or events to engage audiences.
Biodegradable Luxury Lenses
These Gucci 'Liquid Wood' Sunglasses are Unexpectedly Eco-FriendlyBiodegradable Luxury Lenses — Disruptive innovation opportunity: Develop biodegradable materials and designs for luxury eyewear products.
Hypnotic Granular Art
Joe Mangrum Sand Creations are KaleidoscopicIntricate Sand Art — The rise of intricate sand art presents opportunities for artists to explore new mediums and engage audiences with mesmerizing creations.
Rescue-Based Recruitment Ads
The Swedish Armed Forces 'Who Cares?' Campaign Makes a StatementInteractive Recruitment Campaigns — Organizations can develop provocative and media-saturated campaigns, like the 'Who Cares?' campaign, to showcase their unique values and increase brand visibility.
Oversized Dessert Get-Ups
This Cupcake Muumuu is Over-The-TopOversized Clothing — Disruptive innovation opportunity: Expanding the market for oversized clothing by creating more fashionable and stylish options for consumers who want to make a bold statement with their outfits.
Garden-Infused Campaigns
This Piri Ad by CURB Uses Living PlantsLiving-Plant Marketing — Opportunity for advertising campaigns to incorporate actual plants, creating a unique and eco-friendly approach to product demonstrations.Q&A with Courtney
What's your favorite accomplishment?
Presenting at Future Festival.
How do you define cool?
It's difficult to define, but you know it when you see it.
What is your secret to uncovering trends?
Experiencing innovation first-hand.
What do you enjoy most about Trend Hunter?
The wide range of contributors sets TH well ahead of sites of its kind. The pace is remarkable.
How do you reset to be creative?
Music.
What inspires or excites you?
Work that shows a great deal of passion and effort.
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