VIGYL is a Trailblazing Fragrance House Celebrating Queer Culture
Jana Pijak — April 17, 2024 — Lifestyle
References: vigyl
Founded by Stephen Michlits in Toronto, VIGYL is a trailblazing fragrance house that celebrates queer culture. The brand is aiming to reshape the candle industry with its innovative and inclusive business model that embraces a gender-neutral approach. VIGYL seamlessly blends art, tradition, and community, crafting candles that evoke captivating sensory experiences while fostering human connections.
Each VIGYL candle is a testament to meticulous craftsmanship, and is hand-poured into custom ceramic vessels using premium soy wax, clean-burning ingredients, and a 10% fragrance load. The brand's best-selling Monume Collection is priced at $38 CAD, and features an array of captivating scents inspired by impactful moments and enduring monuments.
With woody, spicy, floral and powdery scents, these candles invite you on an unforgettable sensory journey while celebrating the richness of human experience and individuality.
Image Credit: VIGYL
Each VIGYL candle is a testament to meticulous craftsmanship, and is hand-poured into custom ceramic vessels using premium soy wax, clean-burning ingredients, and a 10% fragrance load. The brand's best-selling Monume Collection is priced at $38 CAD, and features an array of captivating scents inspired by impactful moments and enduring monuments.
With woody, spicy, floral and powdery scents, these candles invite you on an unforgettable sensory journey while celebrating the richness of human experience and individuality.
Image Credit: VIGYL
Trend Themes
1. Inclusive Candle Brands - Revolutionizing traditional fragrance industry norms through intersectional inclusivity and gender-neutral offerings.
2. Trailblazing Fragrance Houses - Pioneering a new era of sensory experiences by blending art, tradition, and community in innovative ways.
3. Gender-neutral Approaches - Challenging industry conventions by prioritizing inclusivity and diverse representation in product development and marketing strategies.
Industry Implications
1. Fragrance Industry - Exploring disruptive opportunities for scent creation, product packaging, and marketing communication strategies.
2. Artisanal Home Goods - Infusing tradition with modernity to craft unique and culturally resonant products that connect with diverse consumer segments.
3. LGBTQ+ Market - Addressing unmet needs and preferences within the LGBTQ+ community through tailored product offerings and authentic brand messaging.
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