Lifestyle Trends

Whether it be health and wellness, emerging cuisine or consumer entertainment, aspects of consumer lifestyle are constantly shifting to accommodate personal needs and new priorities. From developments surrounding millennial lifestyle, health innovations and nutritional living, Trend Hunter’s lifestyle category will showcase what’s happening in the world of modern consumers.

TOP 20 WEEKMONTH2 MONTHS

#1: 12 Recyclable Refill Cans

From Sustainable Canned Shampoos to Can-Based Cleaning Kits FULL ARTICLE

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Sugar-Dusted Soft Chews

Chewits Unveils its First Soft Gummies with Reduced Sugar Content

Flavorful Cocoa Coffee Alternatives

Maverick Chocolate Morning Bliss Features Functional Mushrooms

Maverick Chocolate Morning Bliss is a new coffee alternative crafted with the brand’s whole bean cocoa alongside a range of additional ingredients for flavor and function. The product starts... MORE

B2B Coffee Expansions

Caffè Nero Introduces the New Aroma Wholesale Coffee Brand Across the UK

The Nero Group is introducing a new wholesale coffee brand, Aroma, which aims to meet consumer and partner demand for wholesale coffee products. Positioned as a distinct entity within The Nero Group... MORE

Gut Health Nutrition Plans

MyFitnessPal's Gut Health Nutrition Plan Supports Mindful Habits

Leading nutrition and food tracking app MyFitnessPal offers nutrition plans and recipe collections to enhance everything from athletic performance to sleep hygiene, and its newest addition is the... MORE

Plant-Based Smoked Salmon Slices

Revo Foods SMOKEY SLICES Come in Two Flavors

Revo Foods SMOKEY SLICES are the Austria-based brand’s version 2.0 of its signature plant-based smoked salmon slices that are ready to provide consumers with a delicious option for elevating... MORE

THC-Infused Cold Brew Cans

Subculture Created a First-of-Its-Kind Shelf-Stable Brew

Subculture Delta Beverages—a joint venture between Subculture Coffee and Diesel Beverages—launched the world’s first shelf-stable THC-infused cold brew coffee. These canned coffee... MORE

Ready-to-Drink Aguas Frescas

Frutitas Agua Fresca Comes in Three Flavor Options

Frutitas Agua Fresca beverages are a refreshingly fruity, ready-to-drink product that draws inspiration from the traditional namesake drink to provide consumers with an easy way to enjoy it. The... MORE

Chewy Sorbet Mochis

My/Mochi Sorbets are Low-Calorie, Texture-Rich, Portion-Controlled Treats

Building on its original mochi ice cream portfolio, My/Mochi debuted the first-ever My/Mochi sorbets in raspberry and peach mango varieties. These light and refreshing treats combine premium real... MORE

Regeneratively Farmed Organic Blueberries

betterful blueberries are Regenerative Organic Certified

betterful blueberries have been unveiled by AC Foods as a fruit that takes things a step beyond organic produce to provide consumers with an exceptional fresh product to enjoy. The blueberries are... MORE

Drinkable Postpartum Supplements

Blues Away is a First-of-its-Kind Mood Support Dietary Supplement

It’s estimated that up to 80% of women in the United States experience “baby blues,” and Blues Away is a first-of-its-kind mood support dietary supplement for new mothers experiencing this... MORE

Psilocybin Gummies

Brands are launching carefully dosed gummies infused with psilocybin

Trend - Psilocybin gummies are emerging as a popular option thanks to a changing legal landscape and increased consumer interest in exploring psychoactive substances for wellness. These gummies offer a discreet, convenient, and controlled way to consume precise doses of psilocybin.

Insight - The decriminalization of psilocybin has gained traction in several US states, signaling a broader cultural shift towards the acceptance of psychoactive substances for recreational and wellness purposes. These consumers who are seeking wellness alternatives and novel experiences are embracing the potential of regulated psychoactive substances. As psilocybin becomes more legally accessible, demand rises for products that offer a safe, measured, and socially acceptable way to explore its effects. Brands catering to this emerging recreational market will win by prioritizing convenience and socially acceptable formats, like gummies.

Workshop Question - As psilocybin decriminalization gains momentum, how can your brand develop convenient, socially acceptable consumable formats to cater to the growing market?

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