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Earth-Honoring Fall-Ready Technical Fashion
Earth-Honoring Fall-Ready Technical Fashion
nanamica Drops its New Campaign for Fall/Winter 2025
Nanamica embodies the motto of 'One Ocean, All Lands' and its new campaign for the Fall/Winter 2025 follows just that. The theme is to create beautiful apparel backed by advanced functionality. For... MORE
Hot Sauce Snack Crackers
Hot Sauce Snack Crackers
These New Jacob’s Snacks Were Created with Frank's RedHot
These new Jacob’s snacks have been debuted by pladis UK as a series of familiar products from the brand that are crafted with a decidedly spicy update. The products were created in collaboration... MORE
In-House Premium Sunglass Collections
In-House Premium Sunglass Collections
Pacsun Premium Eyewear Debuts With a Sleek Unisex Collection
Pacsun Premium Eyewear is the latest launch from the California-based retailer, introducing its first in-house collection of elevated sunglasses. Designed to top off SoCal-inspired summer looks,... MORE
15 Longevity-Boosting Perfume Primers
15 Longevity-Boosting Perfume Primers
From Floral Fragrance Primers to Skin-Caring Fragrance Balms
Fragrance enthusiasts are turning to perfume primers to solve common issues like fast-fading scents and uneven wear, especially as personal body chemistry and skin dryness can alter how a favorite... MORE
Convenience Store Bakery Products
Convenience Store Bakery Products
These New Rich’s Bakery Products Prioritize Quality
These new Rich’s bakery products have been announced by the UK-based brand as a series of in-store bakery solutions perfect for supporting convenience store retailers with an array of options.... MORE
Amplifying Perfume Primers
Amplifying Perfume Primers
The Scent Journer Perfume Primer Boosts the Longevity of Scents
Perfume performs best when skin is properly prepped and the Scent Journer Perfume Primer helps to create the ideal base, boosting longevity and allowing favorite scents to last longer and wear more... MORE
Recycling-Focused Travel Campaigns
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Coca-Cola and Merlin Entertainments have joined forces in the UK to give consumers the chance to win some great VIP experiences at a variety of well-known attractions this summer by simply... MORE
Performance-Driven Footwear Launches
Performance-Driven Footwear Launches
Arc’teryx Launches the Konseal Shoe for Fall/Winter 2025
Arc’teryx launches the 'Konseal Shoe,' a rugged, high-performance approach shoe engineered for alpine and off-trail terrain. An evolution of the brand’s trusted AR model, the Fall/Winter 2025... MORE
Revived Snack Product Flavors
Revived Snack Product Flavors
Discos Pickled Onion Taps into Nostalgic Consumer Snacking Occasions
Discos Pickled Onion have been announced by KP Snacks in the UK as part of its price-marked pack (PMP) range that revives the classic flavor in response to nostalgic consumer snacking preferences.... MORE
20 Fine Fragrance Laundry Products
20 Fine Fragrance Laundry Products
From Luxe Textile Perfumes to Coffee-Scented Laundry Detergents
Fine fragrance laundry products are transforming the way people experience everyday routines, offering more than standard fresh and clean aromas. Gone are the days of flat, one-note scents—a new... MORE
Metabolic Oil
Cooking oils are increasingly being revamped to offer metabolic support
Trend - Brands are crafting cooking oils with ingredients that support metabolic health. These oils often feature healthy fats and added nutrients to enhance the flavor of food and support weight management and hormone balance, allowing consumers to shift from passive consumption to intentional nourishment.

Insight - In today’s wellness-focused culture, consumers are often looking for products that go beyond basic function to actively support their health goals. In response, brands are designing metabolism-conscious grocery products that deliver added health benefits in addition to nourishing the body, allowing consumers to elevate their daily food choices. This kind of cross-category innovation helps foster deep consumer bonds, especially when the product offers tangible or perceived physical benefits.
Workshop Question - How can your brand use cross-category innovation to align with the desires and interests of today's consumer?
6.8
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Popularity
Activity
Freshness
Patterns
Megatrends
Customizable Potato Snacks
Customizable Potato Snacks
Potatoes USA is Highlighting Fry Bags for National French Fry Day
Just ahead of National French Fry Day in July, Potatoes USA—representing potato growers and importers in the United States—is spotlighting Fry Bags as a fun, great-tasting, easy-to-make snack.... MORE
Multifunctional Mixed Reality Glasses
Multifunctional Mixed Reality Glasses
VITURE Launched the Luma and Beast XR Glasses
VITURE’s Luma series comprises three XR glasses models—Luma, Luma Pro, and Luma Ultra—each built around Sony micro-OLED displays that deliver a “4K-like” experience. The entry-level Luma... MORE
Luxe Laundry Scent Boosters
Luxe Laundry Scent Boosters
The Unstopables Unlimited Collection Makes Fine Fragrance Accessible
Fine fragrance often remains out of reach for the masses due to its high price point, but the Unstopables Unlimited Collection introduces affordable luxury laundry scents for all without... MORE
Nutritious Cafe Meal Menus
Nutritious Cafe Meal Menus
Pret A Manger Super Plates are Packed with Nutrients and Flavor
Pret A Manger Super Plates are a new range of lunchtime meal options from the quick service cafe brand that respond to changing consumer preferences for taste, nutrition and convenience. The menu... MORE
Weight-Loss-Focused Pizza Deliveries
Weight-Loss-Focused Pizza Deliveries
Vital Pursuit Launches a GLP-1-Friendly Pizza
GLP-1-friendly pizza enters the spotlight as Vital Pursuit, the pioneering meal line developed for individuals using GLP-1 weight loss medications, launches a creative new delivery experience... MORE
Sweet Summery Bread Products
Sweet Summery Bread Products
The Bakehouse Bread Co. Coconut Key Lime Loaf is Here for Summer
The Bakehouse Bread Co. Coconut Key Lime Loaf has been introduced by the brand as a limited time offering for the summer months that's crafted with taste, texture and indulgence in the spotlight.... MORE
Improved Electric Tricycle Models
Improved Electric Tricycle Models
Lectric Released the 'XP Trike2' with Performance Improvements
The Lectric XP Trike2 is a three-wheeled electric cycle built on a hydroformed aluminum frame designed for enhanced stability and a low 13.8-inch standover height. Priced from USD 1,499 for the... MORE
Luxury Festive Fragrance Products
Luxury Festive Fragrance Products
ARRAN Sense of Scotland Unveiled its Festive Holiday Collection
ARRAN Sense of Scotland has announced a series of products ahead of the 2025 festive season to give consumers a glimpse into what they can expect the brand to offer for gifting occasions later this... MORE
Espresso Machine Offers
Espresso Machine Offers
De’Longhi Features Prime Day Canada Deals with its Top Espresso Machines
De’Longhi, a global leader in premium espresso and coffee machines, is featuring its top espresso machines as part of Prime Day Canada, making specialty coffee more accessible to consumers... MORE
Inflation-Minded QSR Meal Deals
Inflation-Minded QSR Meal Deals
The Krispy Krunchy Chicken Your Choice Combo is Priced at $5.99
The Krispy Krunchy Chicken Your Choice Combo is a low-cost meal option making its way to the brand's participating locations to offer customers the perfect option to try out this summer. The meal... MORE
Sun Protection Retailer Activations
Sun Protection Retailer Activations
This ALDI Giveaway Offers Free Bottles of Lacura Sunscreen
This ALDI giveaway has been announced by the retailer in the UK as part of its summertime marketing initiative to catch the attention of consumers this season. The marketing initiative will see the... MORE
Timeless Literary-Inspired Fragrances
Timeless Literary-Inspired Fragrances
Immortal Perfumes Features Unique Story-Inspired Scents
Immortal Perfumes, a Seattle-based, women-owned micro-perfumery, specializes in the creation of handcrafted, small-batch fragrances that bridge the worlds of scent and storytelling. Rooted in... MORE
Classic Superhero-Inspired Donuts
Classic Superhero-Inspired Donuts
The Krispy Kreme Hungry for Heroes Collection Has Three Treats
The Krispy Kreme Hungry for Heroes collection has been debuted by the brand as a series of delicious donuts that are inspired by classic superheroes thanks to a partnership with Warner Bros.... MORE
Chip-Flavored Nut Snacks
Chip-Flavored Nut Snacks
That's Nuts Snack Range Features Many Familiar Flavor Profiles
The That's Nuts snack range has been launched by PepsiCo in the UK as a series of coated peanut snacks that are flavored with familiar snack products in mind to help catch the attention of curious... MORE
Spreadable Free-From Butter Products
Spreadable Free-From Butter Products
All Things Butter Spreadable Has Four Ingredients
All Things Butter Spreadable has been launched by the UK-based dairy brand as a versatile new take on the classic product that's crafted with ease of use and also a free-from recipe in mind. The... MORE