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Trend - CPG brands are rolling out spicy dairy offerings, such as jalapeno cheddar, chili-infused cream cheeses, or turmeric-spiced milks. These are designed to add bold flavor and enhance digestibility. These products tap into the rising appetite for functional, flavor-forward innovations.

Insight - Consumers seek more exciting, healthful dairy options amidst heightened interest in gut wellness and global flavors. Spicy ingredients like chili, turmeric, and ginger not only deliver the bold taste these consumers desire, but also support digestion while offering anti-inflammatory benefits. Faced with flavor fatigue and a push for functional foods, shoppers embrace spicy dairy as a way to diversify routines while aligning with wellness goals.