The Zwift Play Controller Maximizes the Experience for Players
Michael Hemsworth — June 16, 2023 — Tech
References: us.zwift & coolthings
The Zwift Play controller is a peripheral ready to be paired with your choice of spin bike to incorporate dedicated control capabilities when partaking in a gamified riding experience.
The controllers come in two versions with one for the left handlebar and another for the right, which both attach with a series of simple silicone straps to expedite installation. The left controller features a D-pad for navigating menus or exploring virtual environments, while the right controller features action buttons for maximizing in-game capabilities. Both controllers have paddles on the rear for braking and steering.
The Zwift Play controller will deliver up to 20-hours of use per charge to ensure they're always ready for a spin experience and is available now from the brand for $99.
The controllers come in two versions with one for the left handlebar and another for the right, which both attach with a series of simple silicone straps to expedite installation. The left controller features a D-pad for navigating menus or exploring virtual environments, while the right controller features action buttons for maximizing in-game capabilities. Both controllers have paddles on the rear for braking and steering.
The Zwift Play controller will deliver up to 20-hours of use per charge to ensure they're always ready for a spin experience and is available now from the brand for $99.
Trend Themes
1. Gamified Riding Experience - There are opportunities to develop innovative gaming accessories that enhance the immersive experience of virtual cycling.
2. Peripheral Control Devices - There is potential for creating more specialized controllers that provide dedicated functionalities for various activities or games.
3. Hybrid Fitness and Entertainment - Combining physical exercise with gaming can lead to the development of new products and experiences that cater to both fitness enthusiasts and gamers.
Industry Implications
1. Fitness Equipment Manufacturing - Manufacturers can explore incorporating gaming features and controls into their fitness equipment to create a more engaging workout experience.
2. Gaming Accessories - Opportunities exist for companies to design and produce specialized gaming controllers that cater to specific activities or games.
3. Virtual Reality and Augmented Reality - The integration of VR and AR technologies with fitness equipment and gaming can revolutionize the way people exercise and play games.
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