Zumbo by Elenberg Fraser School Has Surreal Qualities
Jamie Danielle Munro — April 18, 2014 — Art & Design
References: elenbergfraser & contemporist
Zumbo is a well-known patisserie in Australia that has an eery, surreal feel to it. The restaurant was designed by students from the Elenberg Fraser School, whose brief was to stick with the branding scheme of Zumbo, use a little pink, and come up with something creative.
A bright pink neon sign is seen at the very back of the place, which stands out as people walk into the place. Pink, glowing glass lighting also hangs overhead, but overall the interior is quite dark, almost like a nightclub. The best part about the design is a sofa that looks like it's growing a questionable skin disease all over its body. While this is not usually the type of images one would want to conjure up in a patisserie, the design team manages to make it blend in and work with the other features of the place.
A bright pink neon sign is seen at the very back of the place, which stands out as people walk into the place. Pink, glowing glass lighting also hangs overhead, but overall the interior is quite dark, almost like a nightclub. The best part about the design is a sofa that looks like it's growing a questionable skin disease all over its body. While this is not usually the type of images one would want to conjure up in a patisserie, the design team manages to make it blend in and work with the other features of the place.
Trend Themes
1. Surreal Interior Design - The use of eerie, surreal elements in interior design creates a unique and memorable experience for customers.
2. Creative Branding - Incorporating creative branding schemes in the design of businesses helps to distinguish them from competitors and attract customers.
3. Contrasting Lighting - Using a combination of bright neon lights and dim, nightclub-like lighting creates a visually captivating atmosphere.
Industry Implications
1. Hospitality - Innovative and unique interior designs in the hospitality industry can enhance customer experience and differentiate businesses in a competitive market.
2. Food and Beverage - Creative branding and unconventional interior designs can help food and beverage establishments stand out and create a strong brand identity.
3. Interior Design - The use of surreal elements and contrasting lighting in interior design projects presents opportunities for designers to push boundaries and create novel experiences.
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