The ZRO by IGNITE Beverages Come in Four Flavor Options
Michael Hemsworth — February 14, 2020 — Marketing
References: ignitebeverages.co & bevnet
The ZRO by IGNITE beverages are a new range of drinks from the Dan Bilzerian-owned brand that aims to deliver a performance-enhancing experience that's perfect for consumers who lead busy lifestyles. The drinks are a nootropic-infused refreshment opting that's created without added sugar and will come in four flavor options including Purely Passion, Tartbreaker, Peach Crisp and Bluerasp Bilz. Each of the drinks contain a branded range of ingredients that are meant to improve cognition and focus including Alphasize Alpha GPC 100, I-Tyrosine and AMATEA.
The ZRO by IGNITE beverages were explained by Ignite Beverages President James Gracely who said, "I saw a trend of people being tired of proprietary blends, which is a glorified way of telling you that the product is not going to give you enough of anything, but you’re not going to know what’s in it. We are using a full dose of Alphasize Alpha GPC for nootropic function. We are giving you real ingredients but not hiding behind a proprietary blend. It’s fully disclosed.”
The ZRO by IGNITE beverages were explained by Ignite Beverages President James Gracely who said, "I saw a trend of people being tired of proprietary blends, which is a glorified way of telling you that the product is not going to give you enough of anything, but you’re not going to know what’s in it. We are using a full dose of Alphasize Alpha GPC for nootropic function. We are giving you real ingredients but not hiding behind a proprietary blend. It’s fully disclosed.”
Trend Themes
1. Nootropic Beverages - Offering a non-proprietary blend of cognitive enhancing ingredients.
2. Performance Drinks - Providing a boost for busy consumers who need to stay productive and focused.
3. Sugar-free Refreshments - Catering to health-conscious consumers who still want a flavorful beverage option.
Industry Implications
1. Beverage - Creating new products with all-natural, non-proprietary blends that offer benefits beyond just refreshment.
2. Fitness - Developing beverages that can help improve workout performance and aid in post-workout recovery.
3. Productivity - Incorporating nootropic ingredients into food and beverage products to help consumers stay focused and productive throughout the day.
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