Nike Drops the ZoomX Vaporfly NEXT% Sneaker to its Be True Pack
Nike introduces the latest ZoomX Vaporfly NEXT% sneaker to its Be True lineup as the technical running shoe is adorned in pride-honoring designs. The colorful iteration follows through with Pride Month's launches earlier this year, celebrating the LGBTQIA+ community.
The main design inspiration is rooted in the iconic Gilbert Baker rainbow flag -- this image is seen in a gradient design of the front midfoot area speckled with metallic silver details. The medial side of the heel area also features the print as well as the insoles. The insoles also feature the bolded words of "SEXUALITY, LIFE, HEALING, SUNGLIGHT, NATURE." The sneakers are packaged in a box that follows the same vibrant theme. Additional notable details include its VaporWeave uppers and the ZoomX foam foundation.
The main design inspiration is rooted in the iconic Gilbert Baker rainbow flag -- this image is seen in a gradient design of the front midfoot area speckled with metallic silver details. The medial side of the heel area also features the print as well as the insoles. The insoles also feature the bolded words of "SEXUALITY, LIFE, HEALING, SUNGLIGHT, NATURE." The sneakers are packaged in a box that follows the same vibrant theme. Additional notable details include its VaporWeave uppers and the ZoomX foam foundation.
Trend Themes
1. Pride-honoring Designs - Opportunity for brands to incorporate pride-inspired designs in their product lines to celebrate the LGBTQIA+ community.
2. Metallic Accents - Potential for brands to use metallic accents in their products to add a touch of luxury and visual appeal.
3. Gradient Designs - Brands can explore the use of gradient designs to create visually striking and unique products.
Industry Implications
1. Footwear - Footwear brands can leverage pride-themed designs like metallic accents and gradient patterns to cater to diverse consumer preferences.
2. Apparel - Opportunity for apparel brands to incorporate pride-inspired designs and metallic accents in their clothing lines to promote inclusivity.
3. Sporting Goods - Sporting goods companies can adopt pride-inspired designs and metallic accents in their products to appeal to LGBTQIA+ athletes and supporters.
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