NOCTA and Nike Join to Highlight the Zoom Flight 95
References: highsnobiety
Drake's fashion imprint NOCTA continues to work closely with Nike as the duo launches a new iteration of the Zoom Flight 95 sneaker mode. The upcoming silhouette is dubbed the NOCTA Nike Zoom Drive, with talks of the NOCTA Nike Glide soon hitting the markets as well.
The retro silhouette has a chunky structure and monochromatic hues, taking the base foundation and detailing it with textural details across the upper. Other elements include the unique aglets and the four midsole bumps that replace the previous three bumps. All of this rests on top of an icy tonal sole unit foundation. The upper is detailed with black mesh materials throughout the upper for breathability and finished with a tonal pull tab.
Image Credit: Nike
The retro silhouette has a chunky structure and monochromatic hues, taking the base foundation and detailing it with textural details across the upper. Other elements include the unique aglets and the four midsole bumps that replace the previous three bumps. All of this rests on top of an icy tonal sole unit foundation. The upper is detailed with black mesh materials throughout the upper for breathability and finished with a tonal pull tab.
Image Credit: Nike
Trend Themes
1. Retro Sneaker Reboots - Opportunity for fashion brands to collaborate with sportswear companies to reimagine iconic sneaker silhouettes by giving them a modern twist.
2. Chunky Sneakers - Opportunity for athletic wear companies to tap into the trend of consumers seeking bold, attention-grabbing footwear by designing sneakers with chunky profiles and monochromatic hues.
3. Textured Upper Designs - Opportunity for footwear companies to add a unique aesthetic to classic silhouettes through utilizing textured details like the black mesh materials in the NOCTA Nike Zoom Drive sneaker.
Industry Implications
1. Fashion + Sportswear Collaboration - Potential for fashion and sportswear companies to join forces and create limited-edition sneaker collaborations that can appeal to a broader audience of fashion and sneaker enthusiasts.
2. Athletic Footwear - Opportunity for athletic footwear companies to create bold and distinct sneaker designs that attract consumers looking for statement-making footwear that stands out from the crowd.
3. Sneaker Accessories - Opportunity for retailers to curate unique sneaker accessories, such as aglets, that allow individual consumers to add a personal touch to their sneakers.
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