The 'Zoo Zurich' Donation Ads Aim to Give Beasts Breathing Room
Amelia Roblin — December 3, 2010 — Marketing
References: zoo.ch & adsoftheworld
The poor elephants in these 'Zoo Zurich' donation ads really highlight the cause for charitable gifts. The menagerie is set to build a brand new Elephant Park, to see that these burly beasts get some breathing room.
Designed by Advico Y&R AG, these 'Zoo Zurich' donation ads compress the poor elephants in what look like aquariums that are far too small to move in. If you're an animal lover, be sure to make a difference for your elephantine friends at this Swiss zoo.
Designed by Advico Y&R AG, these 'Zoo Zurich' donation ads compress the poor elephants in what look like aquariums that are far too small to move in. If you're an animal lover, be sure to make a difference for your elephantine friends at this Swiss zoo.
Trend Themes
1. Charitable Donations for Animal Welfare - These Zoo Zurich ads highlight the need for charitable donations to improve animal welfare and create opportunities for disruptive innovations in fundraising and high-tech animal habitats.
2. Sustainable and Ethical Zoos - This trend highlights the need for zoos to learn from organizations that operate on ethical principles, integrate more sustainable features into their facilities and build transparent animal habitats which could lead to disruptive innovations in visitor engagement.
3. Innovative Fundraising Campaigns - The Zoo Zurich donation ads reveal opportunities for innovative campaigns utilizing compressed images in online fundraising that could lead to an increase in charity donations and create new opportunities for fundraising campaigns.
Industry Implications
1. Animal Welfare - The animal welfare industry can utilize these Zoo Zurich ads to promote and educate people on the importance of animal welfare, and find innovative ways to engage in rescue and rehabilitation missions, leading to disruptive innovations in animal welfare techniques.
2. Zoo and Wildlife Conservation - The discount or free entrance to the zoo campaign can be utilized by the zoo and wildlife conservation industry, and this will promote more security and safety of visitors and help create an ideal habitat for animals.
3. Marketing and Advertising - Marketing companies can use these Zoo Zurich ads to create innovative campaigns for more effective fundraising, leading to disruptive innovations in advertising designs.
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