This Halloween, Lyft Will Dispatch Zombies to Un-Liven Up Parties
Charlotte Joyce Kidd — October 29, 2015 — Marketing
Lyft's Halloween campaign for 2015 is bigger and better than ever -- this time, the ride-hailing app is offering free, on-demand zombie experiences on Friday, October 30th.
This Lyft campaign is the perfect opportunity to be the office hero and request a surprise zombie experience for a staff Halloween party. Lyft users in New York and San Francisco can simply slide the Lyft app into zombie mode on their smartphone, and then order a zombie to be delivered to their location. As with real Lyft rides, they can track the location and process of their on-demand zombie. A zombie will arrive at their office or other location to shock and delight coworkers and provide some unique Halloween selfies.
The Lyft zombie experience is being run in partnership with Skybound, the company behind the original Walking Dead comics, and is another great attention-grabbing campaign on the part of the on-demand ride service.
This Lyft campaign is the perfect opportunity to be the office hero and request a surprise zombie experience for a staff Halloween party. Lyft users in New York and San Francisco can simply slide the Lyft app into zombie mode on their smartphone, and then order a zombie to be delivered to their location. As with real Lyft rides, they can track the location and process of their on-demand zombie. A zombie will arrive at their office or other location to shock and delight coworkers and provide some unique Halloween selfies.
The Lyft zombie experience is being run in partnership with Skybound, the company behind the original Walking Dead comics, and is another great attention-grabbing campaign on the part of the on-demand ride service.
Trend Themes
1. On-demand Experiences - The trend of on-demand experiences, such as Lyft's zombie delivery service, presents opportunities for companies to offer unique and memorable services to their customers.
2. Partnerships with Entertainment Companies - Collaborations between brands and entertainment companies, like Lyft's partnership with Skybound, can create innovative marketing campaigns that attract attention and engage with consumers.
3. Interactive Advertising - Interactive and immersive advertising campaigns, like Lyft's zombie experience, have the potential to captivate audiences and generate buzz for brands.
Industry Implications
1. Ride-hailing - The ride-hailing industry can explore opportunities to offer unique on-demand experiences, such as delivering zombies or other themed services, to enhance customer satisfaction and stand out from competitors.
2. Entertainment - Entertainment companies can collaborate with brands to create interactive experiences that promote their content and engage with fans in new and exciting ways.
3. Advertising - The advertising industry can leverage interactive and immersive campaigns to capture consumer attention and create memorable brand experiences.
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