The Zoe Kravitz Wonderland Shoot is Laid-Back Lovely
Jordan Sowunmi — June 28, 2011 — Fashion
References: wonderlandmagazine & fashiongonerogue
The stunning photographs of the Zoe Kravitz Wonderland April/May 2011 fashion editorial adds another feather to the the 22-year-old's quickly filling cap. Zoe Kravtiz, the daughter of rock star Lenny Kravitz and actress Lisa Bonet, is an accomplished actress and musician, starring in Showtime's 'Californication' and Marvel's 'X-Men: First Class.'
For the Zoe Kravitz Wonderland editorial, Kravitz alternates between displaying facial expressions of disaffected innocence and confident sensuality, some shots accentuated by a cigarette. Zoe looks excellent in outfits from top-notch fashion designers like Emilio Pucci, Versace and Valentino.
Next up for the multi-talented Kravitz: critically acclaimed independent film, 'Yelling to the Sky,' and continuing to front her New York/Philadelphia based band, Elevator Flight.
Implications - One of the fastest ways a company can generate interest in its brand is by featuring advertising that highlights a rapidly rising but under the radar celebrity or musician. By not selecting an already established star, the company engenders the goodwill of consumers who view them as promoting or highlighting an artist with the skill but lacking in profile. This helps consumers associate the brand with cutting-edge developments and a trailblazing mentality.
For the Zoe Kravitz Wonderland editorial, Kravitz alternates between displaying facial expressions of disaffected innocence and confident sensuality, some shots accentuated by a cigarette. Zoe looks excellent in outfits from top-notch fashion designers like Emilio Pucci, Versace and Valentino.
Next up for the multi-talented Kravitz: critically acclaimed independent film, 'Yelling to the Sky,' and continuing to front her New York/Philadelphia based band, Elevator Flight.
Implications - One of the fastest ways a company can generate interest in its brand is by featuring advertising that highlights a rapidly rising but under the radar celebrity or musician. By not selecting an already established star, the company engenders the goodwill of consumers who view them as promoting or highlighting an artist with the skill but lacking in profile. This helps consumers associate the brand with cutting-edge developments and a trailblazing mentality.
Trend Themes
1. Grayscale Celeb Editorials - Featuring under-the-radar celebrities in fashion editorials can generate consumer goodwill and help brands associate with cutting-edge developments.
2. Multi-talented Celebrities - Brands can utilize multi-talented celebrities like Zoe Kravitz to appeal to a wider range of consumers.
3. Fashion Designer Partnerships - Collaborating with top-notch fashion designers can add prestige and exclusivity to a brand.
Industry Implications
1. Fashion - Fashion brands can utilize celebrity editorials and designer partnerships to promote their products and appeal to consumers.
2. Entertainment - Entertainment companies can leverage multi-talented celebrities to engage audiences and create buzz for their projects.
3. Marketing and Advertising - Marketing and advertising agencies can help brands promote their products through creative use of under-the-radar celebrities and fashion designer collaborations.
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