Vetements Have Released a Unique Coat for Each Sign
Ellen Smith — December 26, 2017 — Fashion
References: vetementswebsite & hypebae
Vetements have released a line of zodiac-inspired raincoats, which enables consumers to express their horoscope while appearing as fashionable as possible.
The gorgeous blue coat features streetwear motifs, appealing to fashionistas looking to add a touch of practicality to their wardrobes. In addition to stating the sign on the back of the water-repellent coat, this item boasts a unique paragraph which describes some of the qualities associated with the star sign. For example, the Gemini coat reads "Gemini is the third sign of the zodiac. They are very sociable, communicative and ready for fun. People born with the sign of Gemini are known for having many talents."
The coat is available in 12 iterations, to correspond with the 12 signs of the zodiac.
The gorgeous blue coat features streetwear motifs, appealing to fashionistas looking to add a touch of practicality to their wardrobes. In addition to stating the sign on the back of the water-repellent coat, this item boasts a unique paragraph which describes some of the qualities associated with the star sign. For example, the Gemini coat reads "Gemini is the third sign of the zodiac. They are very sociable, communicative and ready for fun. People born with the sign of Gemini are known for having many talents."
The coat is available in 12 iterations, to correspond with the 12 signs of the zodiac.
Trend Themes
1. Zodiac-inspired Fashion - Disruptive innovation opportunity: Designing clothing and accessories that incorporate astrological symbols and characteristics to cater to astrology enthusiasts.
2. Personalized Apparel - Disruptive innovation opportunity: Creating customizable items that allow individuals to express their personality traits or interests through personalized design elements.
3. Streetwear Meets Functionality - Disruptive innovation opportunity: Merging streetwear fashion with practical features, such as water-repellency, to meet the demands of fashion-forward individuals seeking functional clothing.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Collaborating with astrology experts to create fashion collections that synchronize with horoscopes and cater to consumers interested in astrology.
2. Customization Services - Disruptive innovation opportunity: Developing platforms or services that facilitate the customization of clothing and accessories, providing customers with unique and personalized fashion experiences.
3. Outdoor Gear - Disruptive innovation opportunity: Incorporating streetwear aesthetics into outdoor gear, offering stylish and functional options for individuals seeking adventure and protection from the elements.
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