ECCO's Zipflex Seamlessly Goes from City Streets to Trails
Riley von Niessen — January 25, 2021 — Fashion
References: ca.ecco
ECCO has launched its new Zipflex sneaker line for shoppers in need of a shoe that does it all—whether they're heading out to work, or off to a hike.
The sneakers boast ECCO Fluidform that offers supportive cushioning that rebounds as they move, which is enhanced by the Shock Thru technology that will absorb impact. The sneakers also feature an ergonomic design, which is made to form to the natural shape of the wearer's foot for all-day comfort. For an easy-to-adjust fit, the brand includes a wider lace-up front. Like all ECCO shoes, the Zipflex collection spotlights the brand's premium leather and textiles, giving it a balance of durability and style that helps to enhance its performance.
Image Credit: ECCO
The sneakers boast ECCO Fluidform that offers supportive cushioning that rebounds as they move, which is enhanced by the Shock Thru technology that will absorb impact. The sneakers also feature an ergonomic design, which is made to form to the natural shape of the wearer's foot for all-day comfort. For an easy-to-adjust fit, the brand includes a wider lace-up front. Like all ECCO shoes, the Zipflex collection spotlights the brand's premium leather and textiles, giving it a balance of durability and style that helps to enhance its performance.
Image Credit: ECCO
Trend Themes
1. Versatile Sneaker Lines - More shoe brands will develop versatile sneaker lines that cater to both city and outdoor activities.
2. Shock-absorbing Technologies - Developments in shock-absorbing technologies will be incorporated into more sneaker designs.
3. Ergonomic Footwear Design - Shoe brands will prioritize ergonomic designs that conform to the natural shape of the wearer's foot for all-day comfort.
Industry Implications
1. Footwear Industry - Developments in shoe design will create an opportunity for footwear brands to innovate and produce more versatile and comfortable designs.
2. Sporting Goods Industry - Sporting goods companies will take advantage of shock-absorbing technologies to improve the performance of their products.
3. Fashion Industry - Fashion brands will look to develop more athletic and functional clothing lines to cater to consumers' active lifestyle needs.
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