The Ziiiro Celeste is Inspired by Northern Lights
Meghan Young — November 13, 2011 — Fashion
Telling time has recently become very artistic, and many watch companies are starting to step up their game to introduce a little bit of artistry into their designs, as seen with the Ziiiro Celeste watch.
Very similar to its predecessor, the Ziiiro Aurora, it also features a gradient-like face that relays the time. Yet, instead of a flexible silicone and metal strap, the Ziiiro Celeste boasts a sophisticated matte stainless steel casing and strap.
Absolutely mesmerizing, the Ziiiro Celeste will surely make users forget why they are looking at their watch in the first place. The constant color changes are very reminiscent of the Aurora Borealis phenomenon. The Ziiiro Celeste is available in four models: Black and Mono, Gunmetal and Mono, Gunmetal and Colored and Chrome and Colored.
Very similar to its predecessor, the Ziiiro Aurora, it also features a gradient-like face that relays the time. Yet, instead of a flexible silicone and metal strap, the Ziiiro Celeste boasts a sophisticated matte stainless steel casing and strap.
Absolutely mesmerizing, the Ziiiro Celeste will surely make users forget why they are looking at their watch in the first place. The constant color changes are very reminiscent of the Aurora Borealis phenomenon. The Ziiiro Celeste is available in four models: Black and Mono, Gunmetal and Mono, Gunmetal and Colored and Chrome and Colored.
Trend Themes
1. Artistic Watch Designs - Watch companies are integrating artistry into their designs, presenting an opportunity for disruptive innovation in the luxury watch industry.
2. Gradient-like Watch Faces - Gradient-like watch faces are becoming more popular, offering opportunities for innovation in watch display technology.
3. Color-changing Features - Color-changing features are catching consumers' attention, which can lead to innovation opportunities for other products and industries.
Industry Implications
1. Luxury Watch Industry - The introduction of artistic designs in luxury watches presents an opportunity for innovation in this industry.
2. Watch Display Technology Industry - As gradient-like watch faces become more popular, innovation opportunities can arise in creating new technologies for watch displays.
3. Automotive and Home Decor Industries - Color-changing features are popular in watches, and could be integrated into other products such as car lighting and ambient lighting for homes.
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