Lacoste's Zéro Degré Line Celebrates the Brand's Legacy
Katherine Pendrill — November 10, 2016 — Fashion
With the holiday's just around the corner, the French clothing company Lacoste has unveiled its highly anticipated Zéro Degré collection. Inspired by the brand's heritage and legacy, the new collection is defined by nautical styling, French flair and chilly temperatures.
The Zéro Degré collection features a wide variety of items for both men and women. Many of the pieces boast nautical graphics reminiscent of the 1990s, combined with modern color-blocking techniques. Continuing this blend of old and new styling, the more French-influenced pieces honor the brand's legacy in the world of tennis. Finally, each item is underscored by feelings of warmth and comfort, which are meant to combat icy winter weather.
With everything from quilted jackets to ribbed beanies, the new collection perfectly blends Lacoste's heritage with contemporary styling.
The Zéro Degré collection features a wide variety of items for both men and women. Many of the pieces boast nautical graphics reminiscent of the 1990s, combined with modern color-blocking techniques. Continuing this blend of old and new styling, the more French-influenced pieces honor the brand's legacy in the world of tennis. Finally, each item is underscored by feelings of warmth and comfort, which are meant to combat icy winter weather.
With everything from quilted jackets to ribbed beanies, the new collection perfectly blends Lacoste's heritage with contemporary styling.
Trend Themes
1. Nautical Styling - Opportunity for disruptive innovation in creating new clothing collections that combine nautical graphics reminiscent of the past with modern color-blocking techniques.
2. French-influenced Pieces - Opportunity for disruptive innovation in designing fashion items that pay homage to a brand's heritage and legacy, bridging the gap between the past and the present.
3. Warmth and Comfort - Opportunity for disruptive innovation in developing winter clothing items that prioritize warmth and comfort, incorporating innovative materials and technologies.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry to create heritage-inspired collections that blend traditional elements with modern influences.
2. Textile - Opportunity for disruptive innovation in the textile industry by developing innovative fabrics and materials that prioritize warmth and comfort for winter garments.
3. Design - Opportunity for disruptive innovation in the design industry to create fashion items that showcase a brand's legacy and heritage, while incorporating contemporary elements.
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