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Upcycled Component Timepieces

Clean the Sky - Positive Eco Trends & Breakthroughs

The Zenith DEFY Extreme E Island X Prix Edition is Limited-Edition

— July 6, 2022 — Fashion
The Zenith DEFY Extreme E Island X Prix Edition is a special edition timepiece designed with the namesake championship in mind for discerning collectors to pick up.

The timepiece is characterized by its lightweight construction achieved with carbon fiber for the case, pushers and crown with the dodecagonal bezel and pusher protectors made from micro-blasted titanium. The multi-layered dial offers a trio of subdials with a movement that's partially exposed for increased visual intrigue.

The Zenith DEFY Extreme E Island X Prix Edition is powered by the El Primero 9004 automatic caliber movement and boasts a sapphire back case. The watch is crafted with a Velcro upcycled strap made with Continental CrossContact tires from the 2021 season. Limited to just 20 examples, the timepiece is priced at $27,100.
Trend Themes
1. Upcycled Timepieces - Exploring opportunities to use eco-friendly materials in designing unique, custom and one-off timepieces driven by an increasing environmentally conscious and sustainable consumer base.
2. Lightweight Watches - Innovative use of carbon fiber, titanium and other lightweight materials in creating watches to meet the increasing demand for personal technology that affords more comfort and flexibility for users.
3. Exposed Movement - Trend towards partially exposed automatic movement in watches to enhance visual intrigue and offer consumers a unique perspective on timekeeping technology.
Industry Implications
1. Luxury Watchmaking Industry - Incorporating sustainable materials to create bespoke high-end timepieces that appeal to an increasingly eco-conscious and discerning luxury consumer base.
2. Automotive Industry - Creating unique and memorable collaborations between watchmakers and automakers to produce timepieces that incorporate upcycled materials, such as tires and other automotive parts, to create high-end custom pieces.
3. Personal Technology Industry - Exploring the adaptation of lightweight materials in timekeeping tech, which offer greater comfort and flexibility to users.
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