The Zara Fall 2012 Campaign Stars a Contemplative Freja Beha Erichsen
Meghan Young — August 2, 2012 — Fashion
References: zara & fashiongonerogue
Dark, moody and luxurious, the Zara Fall 2012 ad campaign will have women staring off into the distance in contemplation. It even provides the perfect thing to think about, the brands latest collection. Just as dark and somber as the campaign is itself, the fashion line is nevertheless sexy and feminine as well.
Captured completely in black and white, the Zara Fall 2012 ad campaign stars model Freja Beha Erichsen. The Danish beauty plays the modern housewife roaming around her domestic setting. From printed pants to cropped sweaters and tailored trenches, the outfits combine seductive sophistication with free-spirited bohemianism.
In fact, the hippie chic looks showcased throughout the Zara Fall 2012 ad campaign will inspire women to either loosen up their strict wardrobes or tailor it.
Captured completely in black and white, the Zara Fall 2012 ad campaign stars model Freja Beha Erichsen. The Danish beauty plays the modern housewife roaming around her domestic setting. From printed pants to cropped sweaters and tailored trenches, the outfits combine seductive sophistication with free-spirited bohemianism.
In fact, the hippie chic looks showcased throughout the Zara Fall 2012 ad campaign will inspire women to either loosen up their strict wardrobes or tailor it.
Trend Themes
1. Dark and Moody Ads - Disruptive innovation opportunity: Brands can experiment with contrasting emotions in their advertisements to create a captivating and thought-provoking experience for consumers.
2. Luxurious Fashion Campaigns - Disruptive innovation opportunity: Fashion brands can incorporate the elements of luxury and elegance into their campaigns to attract a sophisticated and discerning audience.
3. Hippie Chic Style - Disruptive innovation opportunity: Designers can embrace the essence of bohemianism in their fashion lines, offering unique and boho-inspired pieces to cater to the growing demand for free-spirited fashion.
Industry Implications
1. Fashion - Disruptive innovation opportunity: The fashion industry can explore unconventional aesthetics and themes to create memorable and impactful campaigns that resonate with consumers.
2. Advertising - Disruptive innovation opportunity: Advertisers can experiment with different visual styles and moods to break traditional advertising norms, capturing the attention of their target audience more effectively.
3. Retail - Disruptive innovation opportunity: Retailers can curate collections that combine seductive sophistication and bohemian influences, catering to the evolving fashion preferences of modern consumers.
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