The Zante Generate from New Balance is Made from 3D-Printed Materials
Katherine Pendrill — April 12, 2016 — Fashion
References: newbalance & digitaltrends
New Balance recently announced that it will be releasing a running shoe called the 'Zante Generate' that is made from 3D-printed materials. While the company confirmed that it was experimenting with 3D printing back in November, now fans can get a better look at what the futuristic sneakers consist of.
The Zante Generate is a running shoe modeled after the company's original Fresh Foam Zante design. The new sneakers will features a 3D-printed midsole made from a DuraForm TPU Elastomer material created by 3D Systems and sitched together using selective laser sintering technology.
Only 44 pairs of the 3D-printed shoes will be released, with pairs available both online and at the New Balance Experience Store in Boston.
The Zante Generate is a running shoe modeled after the company's original Fresh Foam Zante design. The new sneakers will features a 3D-printed midsole made from a DuraForm TPU Elastomer material created by 3D Systems and sitched together using selective laser sintering technology.
Only 44 pairs of the 3D-printed shoes will be released, with pairs available both online and at the New Balance Experience Store in Boston.
Trend Themes
1. 3d-printed Footwear - The use of 3D printing technology for footwear manufacturing provides opportunities for customization, personalization, and sustainability.
2. Selective Laser Sintering - The selective laser sintering technology used in manufacturing the Zante Generate creates opportunities for more efficient and cost-effective production of complex designs.
3. Limited Edition Products - Releasing limited edition products like the Zante Generate creates opportunities for exclusivity and scarcity marketing strategies.
Industry Implications
1. Sportswear - The sportswear industry can leverage 3D printing technology to create customizable, high-performance athletic footwear.
2. Footwear Manufacturing - The use of 3D printing and SLS technology in footwear manufacturing can improve production efficiency and enable the creation of more intricate designs.
3. Retail - Releasing limited edition products, like the Zante Generate, can create a buzz and drive foot traffic to retail stores.
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