Yurbuds Branding Inspires Aggressive Athleticism
Amelia Roblin — August 18, 2011 — Marketing
References: halskistudio & thedieline
Competitive sports attract a certain type of person; someone with a drive for ambition and a confidence in his physical might. Yurbuds branding recognizes this sort as its primary consumer and uses a visual technique to psych up this active audience.
Soccer players are some of the athletes who use face paint as a means to show team spirit or to apply as a menacing warpaint. The result may strengthen the sportsmen's self-assurance and intimidate opponents, making it a popular practice. The Halski Studio has based Yurbuds branding on this concept, giving the fit faces on the headphones boxes messages in blood red pigment. "Focus" and "Inspire" are the mantras behind these athletic audiophile accessories, designed specifically to stay fixed within the ear during any type of exercise.
Soccer players are some of the athletes who use face paint as a means to show team spirit or to apply as a menacing warpaint. The result may strengthen the sportsmen's self-assurance and intimidate opponents, making it a popular practice. The Halski Studio has based Yurbuds branding on this concept, giving the fit faces on the headphones boxes messages in blood red pigment. "Focus" and "Inspire" are the mantras behind these athletic audiophile accessories, designed specifically to stay fixed within the ear during any type of exercise.
Trend Themes
1. Visual Branding - Explore disruptive innovation opportunities in using visual techniques to enhance brand messaging and resonate with target audience.
2. Athletic Audiophile Accessories - Consider disruptive innovation opportunities in designing audio accessories that are specifically tailored for athletes and can withstand rigorous workouts.
3. Psychological Influence in Marketing - Analyze disruptive innovation opportunities in utilizing psychological techniques, such as intimidation and self-assurance, to drive consumer engagement and loyalty.
Industry Implications
1. Sports Equipment - Identify disruptive innovation opportunities in incorporating visual branding strategies to enhance the appeal and effectiveness of sports equipment.
2. Audio Technology - Explore disruptive innovation opportunities in developing audio technology products that cater to the needs of athletes and provide a secure fit during physical activities.
3. Marketing and Advertising - Examine disruptive innovation opportunities in leveraging psychological influence techniques to create impactful marketing campaigns that resonate with target consumers.
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