YSL Fall 2011 Video Campaign Features Raquel Zimmermann in 14 Looks
Souzan Michael — September 20, 2011 — Marketing
References: ysl & fashionologie
As if Raquel Zimmermann has not been seen in enough Fall 2011 campaigns and editorial spreads; she also appears in the YSL Fall 2011 video campaign. The Brazilian beauty has been featured in essentially every big fashion house's fall campaign.
This time around, Zimmermann is shot in 14 different Yves Saint Laurent outfits in the video which is just under a minute long. Impressive, right? Shot by Inez van Lamsweerde and Vinoodh Matadin, the YSL Fall 2011 video campaign depicts Zimmermann posing in front of the window of a Manhattan high-rise apartment, and speedily morphing from one outfit to another.
The YSL Fall 2011 video campaign is shot to the music of LCD Soundsystem's "I Can Change." Zimmermann sports an uncharacteristically short bob, likely to put the focus on the 14 impeccable YSL outfits.
This time around, Zimmermann is shot in 14 different Yves Saint Laurent outfits in the video which is just under a minute long. Impressive, right? Shot by Inez van Lamsweerde and Vinoodh Matadin, the YSL Fall 2011 video campaign depicts Zimmermann posing in front of the window of a Manhattan high-rise apartment, and speedily morphing from one outfit to another.
The YSL Fall 2011 video campaign is shot to the music of LCD Soundsystem's "I Can Change." Zimmermann sports an uncharacteristically short bob, likely to put the focus on the 14 impeccable YSL outfits.
Trend Themes
1. Short-cut Videos - The YSL Fall 2011 video campaign showcases the potential for short-cut videos in the fashion industry, allowing for quick and visually appealing showcases of multiple outfits.
2. Dynamic Fashion Presentations - The rapid outfit changes in the YSL Fall 2011 video campaign demonstrate the potential for dynamic fashion presentations, where models can seamlessly transition between different looks in a visually engaging way.
3. Music-driven Fashion Campaigns - The use of LCD Soundsystem's 'I Can Change' in the YSL Fall 2011 video campaign highlights the opportunity for music-driven fashion campaigns, where the soundtrack plays a central role in setting the tone and enhancing the overall experience.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the use of short-cut videos to showcase their collections and engage customers with visually captivating content.
2. Fashion Marketing - Fashion marketers can adopt dynamic fashion presentations to create interactive and immersive experiences that captivate audiences and promote brand awareness.
3. Music and Fashion Collaboration - Collaborations between fashion brands and musicians can create unique and impactful campaigns that merge the power of fashion and music to create memorable brand experiences.
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