The YouTube Super Chat Beta Feature Lets Users Pay to Pin Comments
Joey Haar — January 13, 2017 — Social Media
References: youtube.googleblog & theverge
There's no question that YouTube has become a viable business for content producers, and the video-sharing platform is helping those producers to increase their revenue with the new YouTube Super Chat feature. Currently in beta, Super Chat will let users watching a live stream pay to pin their comment to the top of the feed, giving their comments far more exposure.
YouTube Super Chat will pin comments to the top of the feed for a set amount of time (up to a maximum of five hours) depending on how much money the commentor contributes. Further, the Super Chat comments will be highlighted in a certain color, the hue itself also being dependent upon how much the commentor is willing to pay.
This feature helps users to stand out from the crowd, and it provides content producers with another source of revenue.
YouTube Super Chat will pin comments to the top of the feed for a set amount of time (up to a maximum of five hours) depending on how much money the commentor contributes. Further, the Super Chat comments will be highlighted in a certain color, the hue itself also being dependent upon how much the commentor is willing to pay.
This feature helps users to stand out from the crowd, and it provides content producers with another source of revenue.
Trend Themes
1. Youtube Super Chat - The new YouTube Super Chat feature allows users to pay to pin their comments, creating a potential disruptive innovation in live stream engagement.
2. Increased Revenue - The YouTube Super Chat feature provides content producers with a new source of revenue, offering disruptive innovation opportunities for monetizing live streams.
3. Enhanced User Engagement - By allowing users to pay to pin their comments, YouTube Super Chat improves user engagement during live streams, opening up disruptive innovation possibilities in audience interaction.
Industry Implications
1. Online Video Streaming - The YouTube Super Chat feature has the potential to disrupt the online video streaming industry by offering content producers a new way to monetize live streaming content.
2. Content Creation - YouTube Super Chat presents disruptive innovation opportunities for content creators by providing them with an additional revenue stream through live streaming interactions.
3. Social Media - With the introduction of YouTube Super Chat, social media platforms could explore similar features to enhance user engagement and generate new revenue streams.
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