'YouTube Slam' Puts Clips Head-To-Head to Find the Best
Michael Hines — December 31, 2011 — Business
Workplace productivity is set to hit an all-time low with the release of 'YouTube Slam.' The addition is a new feature of YouTube created in part with Google Research that allows video surfers to discover new clips and vote on which one they like the most.
YouTube Slam has five categories: comedy, cute, music, bizarre and dance. When a category is selected two videos will be displayed. Users can watch each video and vote for which one they think is better. Videos that get the most points will make it to Slam's leader board. Competitive slammers can even predict which video they think will blow up. Pick the right video and you'll accumulate points which are equal to bragging rights in the YouTube Slam community. Google and YouTube teaming up sounds like a match made in heaven. It may be only a matter of time before YouTube Slam becomes huge.
YouTube Slam has five categories: comedy, cute, music, bizarre and dance. When a category is selected two videos will be displayed. Users can watch each video and vote for which one they think is better. Videos that get the most points will make it to Slam's leader board. Competitive slammers can even predict which video they think will blow up. Pick the right video and you'll accumulate points which are equal to bragging rights in the YouTube Slam community. Google and YouTube teaming up sounds like a match made in heaven. It may be only a matter of time before YouTube Slam becomes huge.
Trend Themes
1. Competitive Video Surfing - Opportunity for a platform that allows users to compete in discovering and rating videos in various categories.
2. Predictive Video Ranking - Opportunity to develop a system that allows users to predict the popularity of videos and earn points based on their accuracy.
3. Gamification of Video Consumption - Opportunity to create a gamified experience for video viewers where points and leaderboards drive engagement and competition.
Industry Implications
1. Social Media - Social media platforms can leverage competitive video viewing to increase user engagement and time spent on their platforms.
2. Advertising - Advertisers can utilize competitive video viewing as a way to promote their content and engage with target audiences through interactive competitions.
3. Market Research - Market researchers can analyze the popularity and preferences of videos in different categories to gain insights into consumer trends and preferences.
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