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Content Creator Calculations

Clean the Sky - Positive Eco Trends & Breakthroughs

This YouTube Infographic Sheds Light on the Site's Uploaders

— June 30, 2012 — Social Media
After spending countless hours mathematically deriving formulas, this YouTube Infographic offers hilarious 'Creator Calculations.' The infographic was illustrated by the graphic artist Drew Rueda for the online magazine New Media Rockstar. As the website jokes, its scientists, "have painstakingly derived multiple formulas from their YouTube studies to ascertain what specifically makes a type of content creator on YouTube." Though there may not be any aggregated data or scientific truth to these calculations, they do entertainingly cover the majority of video uploaders.

YouTube's content is filled with adorably dressed animal videos to makeup tips and beauty vlogs, hence the calculations provided by this infographic carry some truth. And, the calculations are accurate and amusing; for example giving a boy some weights and removing an unhealthy diet equals a buff beefcake uploading their workout regimens or body transformations to the web.
Trend Themes
1. Influencer Formula - Developing an algorithm or software that could break down video content to identify the influencers and their trending topics.
2. Data-driven Content Strategy - Developing a content strategy for YouTube channels and other video-sharing platforms that is based on empirical data and not just guesswork.
3. Infographics for Social Media Content - Using infographics to represent user behaviour and interactions on social media platforms to identify trends and grow channels.
Industry Implications
1. Marketing and Advertising - The advertising industry could use the data-driven content strategy and influencer formula to create targeted marketing campaigns for products.
2. Digital Media - Digital media professionals could create infographics to analyze user behaviour and channels to develop content strategies to increase user engagement.
3. Social Media Influencers - Social media influencers could use the data collected to create content that is based on specific audience interests, thereby increasing the number of subscribers and overall reach.
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