H & M's Tokyo Next Contest
H & M is giving away a free trip to Japan's luxury district to one lucky individual through its “Tokyo next†contest.
The winning vibrant personality will report the hottest happenings in the September opening of H & M's Ginza outlet while rubbing shoulders and drinking sake with the most fashionable people in Japan. The lucky hopeful will also win four nights in a hotel in Tokyo and an H & M gift card worth 35,000 yen.
The coverage of the VIP event is for the brand's upcoming episode of video podcast.
To join, simply submit a 30-second video presentation convincing the H & M universe that you are the brand's perfect Tokyo Podcast Reporter.
Hurry! Submission of videos is only until August 27.
The winning vibrant personality will report the hottest happenings in the September opening of H & M's Ginza outlet while rubbing shoulders and drinking sake with the most fashionable people in Japan. The lucky hopeful will also win four nights in a hotel in Tokyo and an H & M gift card worth 35,000 yen.
The coverage of the VIP event is for the brand's upcoming episode of video podcast.
To join, simply submit a 30-second video presentation convincing the H & M universe that you are the brand's perfect Tokyo Podcast Reporter.
Hurry! Submission of videos is only until August 27.
Trend Themes
1. Customer-driven Reporting - Opportunity for brands to engage customers by inviting them to report on fashion events and experiences.
2. Virtual Influencers - Emerging trend of using virtual influencers to cover brand events and create engaging content.
3. Podcast Branding - Growing trend of brands using podcasts as a platform to showcase their products and services.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage customer-driven reporting to enhance brand engagement and increase loyalty.
2. Digital Marketing - Digital marketers can explore the use of virtual influencers to create innovative and captivating content for brands.
3. Media and Entertainment - Podcast branding offers media and entertainment companies an opportunity to reach a wider audience and monetize their content effectively.
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