Jeremy Gutsche — October 13, 2006 — Business
References: dailymail & news.agendainc
A recent survey reveals that the next generation is eager to implant themselves with microchips which could be used for payment. Freakishly exciting.
From the Daily Mail:
Around 8 per cent of 13 to 19-year-olds were open to the idea of microchip implants while 16 per cent wanted trolleys to be fitted with SatNav systems.
This compared to just 5 per cent and 12 per cent respectively for adults asked the same questions. Two thirds of teenagers and 62 per cent of adults questioned for grocery think tank IGD's report wanted self-scanning systems at shop check-outs.
From the Daily Mail:
Around 8 per cent of 13 to 19-year-olds were open to the idea of microchip implants while 16 per cent wanted trolleys to be fitted with SatNav systems.
This compared to just 5 per cent and 12 per cent respectively for adults asked the same questions. Two thirds of teenagers and 62 per cent of adults questioned for grocery think tank IGD's report wanted self-scanning systems at shop check-outs.
Trend Themes
1. Implantable Payment Chips for Young Shoppers - Opportunities for the development of secure and user-friendly implantable payment systems designed for younger customers.
2. Satnav-equipped Shopping Trolleys - Opportunities for the integration of navigation technologies into shopping trolleys to enhance the shopping experience and increase convenience.
3. Self-scanning Retail Check-outs - Opportunities for the development of automated checkout systems using self-scanning technology to improve efficiency and reduce staffing costs.
Industry Implications
1. Payment Industry - The payment industry can capitalize on the demand for implantable payment chips for younger customers.
2. Retail Industry - The retail industry can leverage SatNav-equipped shopping trolleys and self-scanning retail check-outs to improve customer experience and increase efficiency.
3. Technology Industry - The technology industry can develop advanced microchip and navigation technologies to meet the evolving needs of the retail and payment industries.
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