The Young Austrian Farmers Calendar Shows Another Side of Agriculture
Michael Hines — October 6, 2010 — Fashion
References: austriantimes.at & asylum
If you buy one farming-themed calendar this fall, I highly suggest that it's the Young Austrian Farmers Calendar. This calendar features individuals on a farm showing how sexy life on the farm can actually be.
The photos in this calendar are mostly recreations from some of the sexiest scenes in cinema history. The Young Austrian Farmers Calendar is meant to raise awareness that life on a farm out in the country isn't a backwards or bad thing. After seeing this calendar, I'd have to agree 110%.
The photos in this calendar are mostly recreations from some of the sexiest scenes in cinema history. The Young Austrian Farmers Calendar is meant to raise awareness that life on a farm out in the country isn't a backwards or bad thing. After seeing this calendar, I'd have to agree 110%.
Trend Themes
1. Agriculture Chic - Disruptive innovation opportunity: Explore new ways to make traditional agriculture lifestyle appealing and fashionable.
2. Sensual Marketing - Disruptive innovation opportunity: Use suggestive imagery and messaging to promote products and industries that have not typically been associated with sex appeal.
3. Reimagined Nostalgia - Disruptive innovation opportunity: Reimagine traditional or nostalgic concepts to attract new audiences and create new value in established industries.
Industry Implications
1. Farming - Disruptive innovation opportunity: Use the potential appeal of rural life and farming to attract a younger generation of farmers, potentially transforming a struggling industry.
2. Calendars - Disruptive innovation opportunity: Use striking and unconventional imagery to revitalize the calendar industry and attract new markets.
3. Photography - Disruptive innovation opportunity: Use sensual and eye-catching photography to break into new markets, such as promoting traditional industries in unconventional ways.
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