Yoshihiko Satoh Turns Up the Volume With His Beastly Guitar
Deborah Kim — August 17, 2011 — Unique
References: roentgenwerke & thisiscolossal
Japanese artist Yoshihiko Satoh is the designer behind the functionally twelve-headed guitar. At first glance the guitar resembled more like a Menorah to me than a guitar and additionally, it seems almost impossible that someone could play on it. Satoh takes mass-produce goods and alters them by multiplying them to create a functional and architecturally unique shape. Satoh has has also experimented with other materials including irons, toy trucks and even mopeds.
Yoshihiko Satoh first created this twelve-headed guitar for an exhibition back in 2002, but since then he has been designing and adding to this collection. His current exhibition revealed three new sculptures which included a model in orange and one in cherry red. The artist created his collection using this motif of guitars made by Fenders a recognizable design made from mass production in America. Yoshihiko Satoh states on his website that he "attempted to discover the Japanese aesthetic sense disguised in the flow of American culture. Through the stratocaster devised with multiplied necks implying amplifying American culture, "Present Arms" is the result of realization."
Yoshihiko Satoh first created this twelve-headed guitar for an exhibition back in 2002, but since then he has been designing and adding to this collection. His current exhibition revealed three new sculptures which included a model in orange and one in cherry red. The artist created his collection using this motif of guitars made by Fenders a recognizable design made from mass production in America. Yoshihiko Satoh states on his website that he "attempted to discover the Japanese aesthetic sense disguised in the flow of American culture. Through the stratocaster devised with multiplied necks implying amplifying American culture, "Present Arms" is the result of realization."
Trend Themes
1. Multiplying-headed Instruments - Opportunity to innovate by creating functionally unique and architecturally appealing musical instruments through multiplication.
2. Exploring Alternative Materials - Disruptive innovation potential in experimenting with unconventional materials for instrument design.
3. Cultural Fusion Designs - Opportunity to create unique designs that blend different cultural aesthetics and influences in a creative way.
Industry Implications
1. Musical Instrument Manufacturing - Potential for disruptive innovation by incorporating new design concepts and materials into the production of musical instruments.
2. Art and Sculpture - Opportunity for disruptive innovation in the intersection of art and music by creating visually striking and unique sculptures.
3. Cultural Exchange and Design - Opportunity for disruptive innovation in exploring the fusion of different cultural aesthetics through design and art.
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