Universal Works Joins Yogi Footwear on a New Capsule
References: universalworks & hypebeast
Nottingham-based imprint Universal Works joins forces with Yogi Footwear on a new range of footwear that is defined by the fashion imprint's Far From Memphis capsule. The range stems from the inspiration of shared ideas of style, comfort, and craftsmanship. There are five shoes that join the range including two of the chunky ranger-like Funn Moc by Yogi Footwear.
Its Hitch shoe also joins the capsule with a low-top silhouette and slip-on version that has an “undercurrent of playful experimentation.” The capsule is joined by a short film to honor the collaboration by capturing the cinematics to showcase feelings throughout life when no one is watching. David Ketye, co-founder of Universal Works comments on the range, “I have a genuine love of Yogi. They really do make something that can provide the comfort of a sneaker whilst fulfilling the need for a proper shoe. That’s easier said than done, but Yogi always manages to pull it off.”
Image Credit: Universal Works, Yogi, hypebeast, universalworks
Its Hitch shoe also joins the capsule with a low-top silhouette and slip-on version that has an “undercurrent of playful experimentation.” The capsule is joined by a short film to honor the collaboration by capturing the cinematics to showcase feelings throughout life when no one is watching. David Ketye, co-founder of Universal Works comments on the range, “I have a genuine love of Yogi. They really do make something that can provide the comfort of a sneaker whilst fulfilling the need for a proper shoe. That’s easier said than done, but Yogi always manages to pull it off.”
Image Credit: Universal Works, Yogi, hypebeast, universalworks
Trend Themes
1. Collaborative Footwear - The collaboration between Universal Works and Yogi Footwear highlights the trend of brands coming together to create unique footwear designs.
2. Chunky Ranger-like Shoes - The chunky ranger-like Funn Moc shoes introduced in the capsule collection exemplify the trend of oversized, rugged footwear gaining popularity in the fashion industry.
3. Playful Experimentation - The Hitch shoe in the capsule collection showcases a trend of brands incorporating elements of playful experimentation to add a unique touch to their designs.
Industry Implications
1. Fashion Collaboration - The collaboration between Universal Works and Yogi Footwear demonstrates how the fashion industry is exploring partnerships between brands to create innovative and distinct products.
2. Footwear Manufacturing - The introduction of chunky ranger-like Funn Moc shoes highlights the potential for disruption in the footwear manufacturing industry by offering unconventional and statement-making designs.
3. Fashion Film Production - The short film created to honor the collaboration signifies the emerging trend of utilizing film as a powerful marketing tool in the fashion industry to evoke emotions and showcase brand values.
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