Yoga Joes by Dan Abramson Fight Fitness Stereotypes
Meghan Young — September 30, 2014 — Life-Stages
References: kickstarter & fastcompany
Yoga Joes reinterpret the classic green army men toys in order to break both military and yoga stereotypes. Although created more with the former in mind, Yoga Joes address the idea that it is a fitness routine made for vegetarian and flexible women in spandex. Yet it is an exercise that can have great benefits when it comes to Posttraumatic Stress Disorder suffered by active-duty military service members.
Created by Dan Abramson, Yoga Joes are currently on Kickstarter and has raised over half of its $40,000 goal so far. He might say, “Mostly I thought it was funny," but others see this playful twist on a classic masculine toy as just the ticket to introduce the benefits of the practice to a wider audience. In the end, Yoga Joes will surely loosen people up to the idea of taking it up.
Created by Dan Abramson, Yoga Joes are currently on Kickstarter and has raised over half of its $40,000 goal so far. He might say, “Mostly I thought it was funny," but others see this playful twist on a classic masculine toy as just the ticket to introduce the benefits of the practice to a wider audience. In the end, Yoga Joes will surely loosen people up to the idea of taking it up.
Trend Themes
1. Reinterpreting Traditional Toys - Yoga Joes reinterpret classic green army men to break stereotypes.
2. Breaking Fitness Stereotypes - Yoga Joes challenge the perception that yoga is only for flexible women in spandex.
3. Addressing Mental Health - Yoga Joes highlight the potential benefits of yoga in addressing PTSD in military service members.
Industry Implications
1. Toy Manufacturing - Manufacturers can explore reimagining traditional toys to cater to evolving consumer perceptions and preferences.
2. Fitness and Wellness - The fitness industry can work on breaking stereotypes and promoting inclusivity in exercise practices.
3. Mental Health Care - Mental health professionals can study the potential use of yoga in treating PTSD and other mental health conditions.
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