The Yo App Only Allows People to Message Each Other the Word 'Yo'
Alyson Wyers — June 20, 2014 — Tech
References: itunes.apple & mashable
A simplistic messaging mobile app that only lets you say 'yo' (aptly named the Yo app) has bested Facebook's Slingshot for iOS. The absurd quality of Yo, where you can only text 'yo' or at most 'yoyo' to your contacts, has clearly attracted a lot of downloads, not to mention angel investors. The free app has received over $1 million in funding and recently cracked Apple's top 150 free apps list. The next day it reached #47 most downloaded in the Apple Store, while Slingshot remains at the #50 spot.
Yo app is only available in US stores, but is downloadable for both iOS and Android. While Slingshot is still beating Yo on Android, the surprise surge from the simplistic messenger is definitely worth taking note of.
Yo app is only available in US stores, but is downloadable for both iOS and Android. While Slingshot is still beating Yo on Android, the surprise surge from the simplistic messenger is definitely worth taking note of.
Trend Themes
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3. Investor-attracting Oddities - Disruptive innovation opportunity: Explore unusual and unconventional app concepts to captivate investors and generate buzz, even if the functionality seems basic or unconventional.
Industry Implications
1. Mobile Messaging - Disruptive innovation opportunity: Disrupt the mobile messaging landscape by developing stripped-down, minimalist messaging apps that offer a unique user experience.
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3. Venture Capital - Disruptive innovation opportunity: Invest in peculiar and unconventional app concepts that challenge traditional norms, attract attention, and demonstrate potential for widespread adoption.
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