Ads Promoting Yeezy Season Six Have Appeared Around NYC Subways
Ellen Smith — February 26, 2018 — Marketing
References: yeezysupply & hypebae
Ads promoting the Yeezy season six collection have mysteriously popped up around New York City, creating a buzz on social media and building anticipation for the clothing line's unconfirmed release.
Earlier in the year, models and celebrities who were dressed to look like Kim Kardashian took part in a faux paparazzi-inspired photo shoot, in which the "Kim clones" were photographed getting out of cars, leaving the gym, or walking with a coffee in hand. The shoot was later published on Instagram, causing social media users to do a double-take upon realizing the photos starred Paris Hilton and Malika Miller, not Kardashian.
Now, screen caps of these Instagram posts, complete with Kim Kardashian's Instagram handle and the comment section, have been appearing on the walls, pillars and even turnstiles of New York subway stations. The captivating ads deviate from the standard appearance of promotional content, offering New Yorkers something that's near impossible to ignore.
Image Credit: Eddie Lee, HypeBae
Earlier in the year, models and celebrities who were dressed to look like Kim Kardashian took part in a faux paparazzi-inspired photo shoot, in which the "Kim clones" were photographed getting out of cars, leaving the gym, or walking with a coffee in hand. The shoot was later published on Instagram, causing social media users to do a double-take upon realizing the photos starred Paris Hilton and Malika Miller, not Kardashian.
Now, screen caps of these Instagram posts, complete with Kim Kardashian's Instagram handle and the comment section, have been appearing on the walls, pillars and even turnstiles of New York subway stations. The captivating ads deviate from the standard appearance of promotional content, offering New Yorkers something that's near impossible to ignore.
Image Credit: Eddie Lee, HypeBae
Trend Themes
1. Faux Paparazzi-inspired Advertising - By using faux paparazzi-inspired advertising, brands can create unique and eye-catching campaigns that generate buzz on social media and captivate audiences.
2. Incorporating Social Media Content - Incorporating user-generated social media content into traditional advertising mediums can create a more authentic and engaging experience for consumers, generating excitement and anticipation for upcoming releases.
3. Unconventional Placement of Ads - Placing ads in unconventional locations such as subway stations can grab the attention of passersby and provide a unique advertising opportunity for brands.
Industry Implications
1. Fashion - Fashion brands can leverage faux paparazzi-inspired advertising to create buzz and anticipation for upcoming clothing collections, blurring the line between reality and promotion.
2. Advertising - The incorporation of user-generated social media content in advertising campaigns allows brands to connect with audiences in a more authentic and relatable way, disrupting traditional advertising methods.
3. Out-of-home Advertising - The unconventional placement of ads, like the subway ads seen in the article, opens up new possibilities for engaging with consumers in unexpected and attention-grabbing ways.
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