Yankee ‘Man Candles’ Make Fragrances Masculine
Erin Kirkpatrick — May 18, 2012 — Art & Design
References: yankeecandle & coolmaterial
Having Yankee Man Candles in your house will keep your atmosphere romantic and your masculinity intact. Although the famous candle brand boasts delicate scents like 'First Kiss' and 'Meyer Lemon,' they have introduced a more rugged collection of wicked winners. The names of the candles in this collection are sure to pique the interest of the bro in your life.
With scents like 'Riding Mower,' 'First Down' and '2X4,' this collection will inject a manly aroma into the air while eliminating other “manly” odors. These candles will make the rooms in your house smell like freshly cut grass, newly cut wood and sawdust, or, like your very own “man cave.” Each candle has an enticing blend of spices, woods and the signature macho muskiness.
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With scents like 'Riding Mower,' 'First Down' and '2X4,' this collection will inject a manly aroma into the air while eliminating other “manly” odors. These candles will make the rooms in your house smell like freshly cut grass, newly cut wood and sawdust, or, like your very own “man cave.” Each candle has an enticing blend of spices, woods and the signature macho muskiness.
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Trend Themes
1. Masculine Fragrances - The introduction of Yankee 'Man Candles' and their rugged scents like 'Riding Mower' and '2X4' create an opportunity for the development of more masculine fragrances in the candle industry.
2. Targeted Marketing - The bro-themed collection from Yankee Candle demonstrates the potential for targeted marketing towards specific demographics, opening up opportunities for brands to create products that cater to niche audiences.
3. Gender-neutral Products - The concept of 'Man Candles' challenges traditional gender roles by offering scents that are typically associated with masculinity, creating an opportunity for the development of more gender-neutral products in the fragrance industry.
Industry Implications
1. Candle - The introduction of Yankee 'Man Candles' opens up opportunities for other candle brands to explore innovative fragrance options that cater to a more masculine audience.
2. Marketing - The success of targeted marketing through the bro-themed collection from Yankee Candle highlights the potential for other industries, such as personal care and fashion, to develop marketing strategies that resonate with specific demographics.
3. Fragrance - The introduction of more rugged and masculine scents by Yankee Candle presents an opportunity for fragrance companies to expand their offerings and cater to a wider range of preferences.
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