Yaktrax Run Converts Regular Runners into Snow-Treading Kicks
Elise Ying-Hei Ho — November 8, 2012 — Fashion
References: boltgroup & yankodesign
Yaktrax, one of the leading companies in producing traction products in the world, has released a sturdy, yet compact product to combat snow called Yaktrax Run.
Though forecasters try and accurately predict the weather, the truth is it's unpredictable and people can only do their best to prepare for horrible conditions. Yaktrax Run makes this feat a lot easier by simplifying the design to a simple net-looking add-on. By slipping on the net on top of runners, the shoes are immediately converted into stable slip-proof kicks that can walk on ice or tread through snow. It even comes with removable cleats. Once released, the products were immediately snagged by leading sports retailers who knew this item would be surefire hit. There's no need to contemplate sizes here as Yaktrax has designed this product to be one-size-fits-all.
Though forecasters try and accurately predict the weather, the truth is it's unpredictable and people can only do their best to prepare for horrible conditions. Yaktrax Run makes this feat a lot easier by simplifying the design to a simple net-looking add-on. By slipping on the net on top of runners, the shoes are immediately converted into stable slip-proof kicks that can walk on ice or tread through snow. It even comes with removable cleats. Once released, the products were immediately snagged by leading sports retailers who knew this item would be surefire hit. There's no need to contemplate sizes here as Yaktrax has designed this product to be one-size-fits-all.
Trend Themes
1. Slip-proof Switchable Soles - Yaktrax Run's switchable soles provide slip-proof traction on ice and snow, revolutionizing winter footwear.
2. Simple Design Add-ons - The net-like design of Yaktrax Run simplifies the transformation of regular runners into snow-treading kicks, creating opportunities for more easily adaptable shoe accessories.
3. Removable Cleats - The inclusion of removable cleats in Yaktrax Run offers customization options for different surfaces, giving rise to innovative modular shoe solutions.
Industry Implications
1. Sports Retail - Leading sports retailers can capitalize on the popularity of products like Yaktrax Run to attract customers looking for advanced traction solutions for their outdoor activities.
2. Footwear Manufacturing - Footwear manufacturers can integrate switchable soles and modular shoe solutions into their designs, creating a new line of weather-adaptable shoes with increased functionality.
3. Outdoor Equipment - Outdoor equipment companies can explore partnerships with Yaktrax and other similar brands to offer customers a comprehensive range of winter gear that includes slip-proof switchable soles.
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