The Y-3 Spring/Summer 2010 Collection
Marissa Liu — December 22, 2009 — Fashion
References: colorfarm.jp & highsnobiety
For the Y-3 Spring/Summer 2010 collection, the fashion and sports concert adds a third component, flowers. A multi-hued floral print adorns the footwear and apparel. It can be seen subtly added to the soles of shoes and the interior lining of a jacket or as an attention-grabbing all over print.
Though some men may find the brash floral pattern a little too flowery for their tastes, the Y-3 Spring/Summer 2010 collection carries the brand’s tradition of unconventional uses of materials and mediums in sports-inspired apparel.
Though some men may find the brash floral pattern a little too flowery for their tastes, the Y-3 Spring/Summer 2010 collection carries the brand’s tradition of unconventional uses of materials and mediums in sports-inspired apparel.
Trend Themes
1. Flower Patterns in Sports-inspired Apparel - Potential for disrupting the traditional design of sports apparel by incorporating floral patterns in innovative ways.
2. Multi-hued Floral Prints in Footwear Design - Opportunity to revolutionize shoe design with the use of multi-colored floral prints.
3. Floral Patterns as Attention-grabbing Designs - Introducing floral patterns in a bold and attention-grabbing way can lead to a disruptive trend in the fashion industry.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to launch new and innovative apparel lines by incorporating floral patterns in sports-inspired clothing.
2. Footwear Manufacturing - Footwear manufacturers can explore the use of floral prints in shoe design as a unique selling point.
3. Sports Apparel Manufacturing - Incorporating unconventional designs and materials into sports clothing can open up new opportunities for sports apparel manufacturers.
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