The Xetum Kendrick Collection Combine Simplicity and the California Spirit
Michael Hemsworth — April 3, 2013 — Fashion
References: xetum & coolhunting
The majority of high-end watches focus on grabbing attention, but the Xetum Kendrick Collection puts a focus on simplicity to help highlight exquisite craftsmanship.
The Xetum Kendrick Collection is a watch style we're seeing with more frequency in the market because customers are moving away from more flashy styles to ones with a simpler aesthetic. As such, these designs from Xetum make sure to keep the focus on quality and function with a hint of California luxury.
To the point and available in a wide range of styles, the Xetum Kendrick Collection offers timepieces that are ready for an active lifestyle, but won't look out of place if paired with a suit for an evening on the town.
The Xetum Kendrick Collection is a watch style we're seeing with more frequency in the market because customers are moving away from more flashy styles to ones with a simpler aesthetic. As such, these designs from Xetum make sure to keep the focus on quality and function with a hint of California luxury.
To the point and available in a wide range of styles, the Xetum Kendrick Collection offers timepieces that are ready for an active lifestyle, but won't look out of place if paired with a suit for an evening on the town.
Trend Themes
1. Simplicity-focused Luxury - The trend of customers moving away from flashy styles to those with a simpler aesthetic creates opportunities for luxury brands to focus on high-quality craftsmanship and function.
2. Active Lifestyle Timepieces - The trend of timepieces designed to be suitable for an active lifestyle presents opportunities for watch manufacturers to create durable and versatile watches that can seamlessly transition from sporty to dressier occasions.
3. California-inspired Luxury - The trend of incorporating California luxury into watch designs opens opportunities for brands to tap into the laid-back yet sophisticated vibe associated with the region's lifestyle.
Industry Implications
1. Luxury Watchmaking - The luxury watchmaking industry can capitalize on the trend towards simplicity-focused luxury watches by creating timepieces that focus on exquisite craftsmanship and timeless design.
2. Fashion Accessories - The fashion accessories industry can tap into the trend of active lifestyle timepieces by offering versatile watches that cater to the needs of consumers who want both style and functionality.
3. Lifestyle Branding - The lifestyle branding industry can leverage the trend of California-inspired luxury watches to create brand narratives that resonate with consumers seeking a blend of laid-back vibes and sophistication.
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