BAPE & adidas Used XENO Reflective Materials on a New Collection
References: bape & highsnobiety
Japanese streetwear brand BAPE worked alongside sportswear label adidas once again -- this time, the duo made use of XENO reflective materials to create a selection of iridescent sportswear pieces. The new joint collection is comprised of only three pieces -- a technical hoodie, the Snow jacket and the Slopetrotter pants. All of the pieces are accented with the XENO reflective materials, which were implemented to contrast the dark tonal pieces. All of the items are predominantly black with a matching tonal BAPE camouflage design pattern as well.
The reflective details are done in the form of stripe details on the hoodie sleeves, side accents on the jackets, and panels on the pants, along with branding details in the form of the three stripes and the iconic Bape head.
The reflective details are done in the form of stripe details on the hoodie sleeves, side accents on the jackets, and panels on the pants, along with branding details in the form of the three stripes and the iconic Bape head.
Trend Themes
1. Iridescent Sportswear - Incorporating iridescent materials in sportswear creates a unique visual effect and enhances brand appeal.
2. Reflective Accents - Using reflective materials as design elements adds a modern and eye-catching touch to clothing items.
3. Limited Collaboration Collections - Creating exclusive joint collections with limited pieces generates hype and fosters brand collaborations.
Industry Implications
1. Streetwear - Incorporating iridescent and reflective materials into streetwear collections sets brands apart and appeals to fashion-forward consumers.
2. Sportswear - Infusing sportswear with innovative design elements like iridescent accents and reflective materials creates distinctive and fashionable athletic apparel.
3. Fashion Collaboration - Collaborations between fashion brands provide opportunities for unique and limited edition collections that appeal to dedicated fan bases and capture consumer attention.
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