The Xanlite Print Campaign Asks, ‘Why Waste Energy?'
Luisa Amanda Gomes — June 7, 2010 — Eco
References: xanlite.fr & advertlover
The Xanlite print campaign questions viewers about their usage of unnecessary energy when it comes to regular light bulbs. The print campaign was put together by advertising agency Ogilvy and Mather of Paris, France where they have punctuated this idea with several clever drawings.
The campaign is comprised of humorous situations that show a useless misuse of energy, like teaching a hermit crab the alphabet or having the grim reaper wheeling a dying man to the fortune teller.
The tagline then reads, “Why waste energy? LED technology bulbs : same light, 95% less electricity.”
The campaign is comprised of humorous situations that show a useless misuse of energy, like teaching a hermit crab the alphabet or having the grim reaper wheeling a dying man to the fortune teller.
The tagline then reads, “Why waste energy? LED technology bulbs : same light, 95% less electricity.”
Trend Themes
1. Energy Efficiency - The Xanlite print campaign highlights the need for energy-efficient lighting solutions.
2. Humorous Advertising - The Xanlite print campaign demonstrates the effectiveness of using humor in advertising to raise awareness about wasteful energy usage.
3. LED Technology - The Xanlite print campaign promotes the use of LED technology bulbs as a way to save electricity and reduce energy waste.
Industry Implications
1. Advertising - The Xanlite print campaign showcases innovative and creative advertising strategies that can be applied to various industries.
2. Lighting - The Xanlite print campaign creates an opportunity for the lighting industry to promote energy-efficient LED technology.
3. Energy Conservation - The Xanlite print campaign highlights the importance of energy conservation, creating opportunities for businesses focused on sustainability and renewable energy.
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