WWF: Be The Hero Campaign
References: adsoftheworld
Rather than shock and disturb you with violent or crude images this fun WWF Be The Hero campaign shows you that you can be the hero and save the planet by adjusting your lifestyle with small acts or awareness.
The campaign consists of five print ads that illustrate how a normal average person can be an eco hero by switching off the lights when leaving a room, shopping with reusable bags, showering rather than bathing, watering your plants after 6 PM so that the water does not evaporate, turning your TV off standby when not in use.
I like the positive undertone which encourages rather than scold you and which gives us hope that we can all participate, even with little acts.
The campaign consists of five print ads that illustrate how a normal average person can be an eco hero by switching off the lights when leaving a room, shopping with reusable bags, showering rather than bathing, watering your plants after 6 PM so that the water does not evaporate, turning your TV off standby when not in use.
I like the positive undertone which encourages rather than scold you and which gives us hope that we can all participate, even with little acts.
Trend Themes
1. Eco-friendly Lifestyle - Opportunity for companies to offer and promote products and services that support eco-friendly habits.
2. Positive Messaging - The use of positive and uplifting messaging can encourage behavior change and inspire action.
3. Consumer Awareness - Increased awareness among consumers of their ability to make a positive impact on the environment through small actions.
Industry Implications
1. Sustainable Products - Manufacturers of sustainable products could benefit from increased consumer interest in eco-friendly lifestyles.
2. Advertising - Advertisers can use positive messaging to promote small actions and encourage consumers to participate in eco-friendly behavior.
3. Environmental Non-profits - Environmental non-profits can use positive campaigns and messaging to increase awareness and inspire action among the general public.
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