The WTAPS Fall/Winter 2010 Collection Kicks it Old School
Vittoria Natarelli — August 12, 2010 — Fashion
References: wtaps & highsnobiety
The WTAPS Fall/Winter 2010 Collection looks back into the past for the brand's upcoming fall trends. The line features old-school hats and shoes that add a touch of class to modern men's fashion.
The Fall collection is entitled 'ROKUDENASHI' and features solid coats and jackets, Harris Tweed hats and leather boots. Some of the images in the WTAPS Fall/Winter 2010 Collection lookbook have a great vintage feel to them.
Implications - The embrace of old-school designs represents a reversion back to decades past. Businesses that can demonstrate their allegiance to vintage style will remain at the forefront of consumer's tastes. The emotional escape that retro products and imagery provide consumers with is something that is very desirable to consumers.
The Fall collection is entitled 'ROKUDENASHI' and features solid coats and jackets, Harris Tweed hats and leather boots. Some of the images in the WTAPS Fall/Winter 2010 Collection lookbook have a great vintage feel to them.
Implications - The embrace of old-school designs represents a reversion back to decades past. Businesses that can demonstrate their allegiance to vintage style will remain at the forefront of consumer's tastes. The emotional escape that retro products and imagery provide consumers with is something that is very desirable to consumers.
Trend Themes
1. Retro Fashion - The resurgence of old-school designs presents opportunities for businesses to tap into the nostalgia trend and offer vintage-inspired clothing and accessories.
2. Vintage Aesthetics - Consumer desire for emotional escape through retro products and imagery opens up potential for businesses to create nostalgic and timeless designs in various industries.
3. Classic Revival - The return to classic styles and materials creates disruptive innovation opportunities for businesses to modernize traditional fashion while maintaining a touch of nostalgia.
Industry Implications
1. Fashion - The fashion industry can leverage the popularity of retro and vintage aesthetics by incorporating nostalgic elements into their designs and marketing strategies.
2. Accessories - The accessories industry can capitalize on the nostalgia trend by offering vintage-inspired hats, shoes, and other accessories that add a touch of class to modern fashion.
3. Photography - The photography industry can cater to the demand for vintage aesthetics by providing services and products that capture the essence of old-school imagery.
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