Fans of Mr. Black Will Have to Sit a Written Exam Before Purchasing
Katherine Pendrill — November 17, 2016 — Marketing
References: caffeinemag & mrblack.co
Those interested in purchasing the Australian cold-press coffee liqueur 'Mr. Black' will need to start brushing up on their coffee knowledge as the brand now requires prospective buyers to sit a written exam before they have an opportunity to purchase the brand's newest product. With only six bottles of the new Panama Geisha coffee available, the strict exam requirements ensure that only true coffee-lovers get to enjoy a taste of the exceptional liqueur/.
The conditional purchasing scheme was dreamed up as part of a partnership between Mr. Black and the specialist coffee magazine 'Caffeine.' The exam itself consists of multiple choice and essay-style questions regarding the origin, brewing and grading process of specialty coffees. After all those interested have completed their exams, official invigilators will then comb through the entries for the most worthy candidates.
For those looking for an opportunity to prove that they are a true coffee aficionado, this exam is a perfect opportunity.
The conditional purchasing scheme was dreamed up as part of a partnership between Mr. Black and the specialist coffee magazine 'Caffeine.' The exam itself consists of multiple choice and essay-style questions regarding the origin, brewing and grading process of specialty coffees. After all those interested have completed their exams, official invigilators will then comb through the entries for the most worthy candidates.
For those looking for an opportunity to prove that they are a true coffee aficionado, this exam is a perfect opportunity.
Trend Themes
1. Conditional Purchasing Schemes - Implementing written exams as a prerequisite for purchasing a product to ensure a targeted customer base.
2. Specialty Coffee Education - Requiring knowledge of coffee origin, brewing, and grading process through exams to increase customer appreciation and loyalty.
3. Partnerships with Niche Publications - Collaborating with specialized magazines to create unique experiences and exclusive access to products.
Industry Implications
1. Beverage - Opportunity to create exclusive purchasing experiences for coffee and other beverage brands through unconventional methods.
2. Publishing - Collaboration with niche publications to create engaging content and drive customer loyalty for the coffee and specialized beverages industry.
3. Education - Providing specialized coffee education courses and certification programs to cater to the growing demand for coffee knowledge and expertise.
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