Rolls-Royce's 'Wraith Inspired by Fashion' References Fine Tailoring
Meghan Young — May 9, 2015 — Autos
References: press.rolls-roycemotorcars & theverge
There are concept cars and then there is the Wraith Inspired by Fashion. A Rolls-Royce inspired by haute couture and, specifically, the fine tailoring that comes with it, the striking car is revealed with its very own fashion show on the factory floor. It may be a follow up to the Wraith Inspired by Film, but it is certainly a better fit.
Full of incredible details including welted silk on the door panels, the Rolls-Royce Wraith Inspired by Fashion comes in two shades of white as well as Jasmine, Mugello Red or Tailored Purple accents depending on the consumers' choice. The luxury, limited edition car will be officially unveiled at Pratt Institute in Brooklyn, New York, during the Women of Influence in the Business of Style.
Full of incredible details including welted silk on the door panels, the Rolls-Royce Wraith Inspired by Fashion comes in two shades of white as well as Jasmine, Mugello Red or Tailored Purple accents depending on the consumers' choice. The luxury, limited edition car will be officially unveiled at Pratt Institute in Brooklyn, New York, during the Women of Influence in the Business of Style.
Trend Themes
1. Haute Couture Cars - Disruptive innovation opportunity: Designing luxury cars inspired by high-end fashion, incorporating fine tailoring and couture details.
2. Limited Edition Luxury - Disruptive innovation opportunity: Creating limited edition luxury products that cater to affluent consumers who appreciate exclusivity and unique design elements.
3. Fashion-forward Automotive Collaborations - Disruptive innovation opportunity: Partnering with fashion brands and designers to create innovative automotive designs that appeal to style-conscious consumers.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrating elements of fashion and couture into automobile manufacturing, offering unique luxury vehicles to the market.
2. Fashion - Disruptive innovation opportunity: Collaborating with automotive brands to create fashion-inspired vehicles, expanding the reach of fashion brands beyond traditional clothing and accessories.
3. Luxury Goods - Disruptive innovation opportunity: Expanding the luxury goods market by introducing limited edition luxury cars that combine the craftsmanship and exclusivity of high-end fashion.
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