Wow Green Cleaning Products Literally Eat Stains
Marissa Brassfield — May 24, 2009 — Eco
References: wowgreen.net & treehugger
We've featured a number of green and eco-friendly cleaning products, but the line offered by Wow Green is the first I've heard of that uses enzymes that literally eat up stains.
Just as enzymes keep our stomach and intestines clean, the enzymes in Wow Green products devour stains on the spot. Although Wow Green's active ingredients aren't the same enzymes that are found in our bodies, they work on the same principle.
Implications - Consumers are constantly looking for ways to maintain a green lifestyle. Products that feature an environmentally friendly aspect are appealing to those who want to protect the planet. Companies could integrate this element into all of their items in order to attract more shoppers.
Just as enzymes keep our stomach and intestines clean, the enzymes in Wow Green products devour stains on the spot. Although Wow Green's active ingredients aren't the same enzymes that are found in our bodies, they work on the same principle.
Implications - Consumers are constantly looking for ways to maintain a green lifestyle. Products that feature an environmentally friendly aspect are appealing to those who want to protect the planet. Companies could integrate this element into all of their items in order to attract more shoppers.
Trend Themes
1. Enzyme-based Cleaning Products - Companies can explore using environmentally friendly enzymes for all of their cleaning products to appeal to consumers interested in a green lifestyle.
2. Stain-removing Enzymes - There is a potential market for stain-removing products that use enzymes to literally eat away at stains, providing a more effective cleaning solution.
3. Biological Cleaning Solutions - The use of enzymes in cleaning products opens up opportunities for developing new biological cleaning solutions with reduced environmental impact.
Industry Implications
1. Cleaning Products - Cleaning product manufacturers could explore using enzyme-based ingredients in all of their products to appeal to environmentally conscious consumers.
2. Laundry Detergent - Enzyme-based laundry detergents could provide a more effective cleaning solution for removing tough stains while reducing environmental impact.
3. Industrial Cleaning - The use of enzymes in industrial cleaning could provide a safer and more environmentally friendly option compared to harsh chemical cleaners.
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