The World's Largest Bra is on Auction for Breast Cancer
Meghan Young — October 28, 2012 — Fashion
The World's Largest Bra is out of a man's greatest fantasy. Well, maybe not the bra itself but what could potentially be supported in it. Unfortunately, the giant woman that would fit into this gargantuan undergarment only exists in fairy tales. Nevertheless, the World's Largest Bra was created for something better than breasts. It was created for a good cause.
Currently up for auction on eBay, the World's Largest Bra is set to raise funds for the United Kingdom Breast Cancer Action’s ‘Wear it Pink’ campaign. Weighing nearly 165 pounds, it was going to recycled into sailcloth until someone stepped up with the genius idea of putting it on the shopping website. The current bid is at £2,101.00 (about $3,375). Its fluorescent pink spinnaker nylon fabric makes quite the bold statement.
Official charity website: World Record Bra
Currently up for auction on eBay, the World's Largest Bra is set to raise funds for the United Kingdom Breast Cancer Action’s ‘Wear it Pink’ campaign. Weighing nearly 165 pounds, it was going to recycled into sailcloth until someone stepped up with the genius idea of putting it on the shopping website. The current bid is at £2,101.00 (about $3,375). Its fluorescent pink spinnaker nylon fabric makes quite the bold statement.
Official charity website: World Record Bra
Trend Themes
1. Charitable Auctions - A trend of organizing charitable auctions for social campaigns using unusual items could be disruptive as it gathers a lot of public attention and helps to raise more funds.
2. Giant Objects - A trend of creating giant objects, such as the World's Largest Bra, for a social cause could disrupt social campaigns by increasing public participation and engagement towards social causes.
3. Upcycling Materials - A trend of upcycling materials, like recycling fabric from a giant donated bra, could be disruptive to the current fashion industry model as it takes responsibility for sustainable practices and aligns with the ethical values of today's consumers.
Industry Implications
1. Charities - Charities can benefit from organizing similar auctions with unexpected items like the World's Largest Bra.
2. Social Awareness Campaigns - Social Awareness Campaigns could use the trend of giant object creations for charitable causes to raise widespread public awareness.
3. Sustainable Fashion Industry - The upcycling of materials used in giant object creation for charitable purposes could introduce more ethical and sustainable practices within the fashion industry.
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